Parrot Analytics provides TV executives working across different areas of the entertainment industry with the ability to leverage demand data to make more informed decisions related to content valuation, acquisition, distribution, and programming. By analyzing demand data, industry players can get critical insights into audience preferences and behavior patterns, enabling them to optimize their investment strategies. To demonstrate this, let's take a look at the demand data for "Primal," a globally popular TV show.
Content Valuation
The demand data for "Primal" is an excellent indicator of the show's dollar value in any given market. It shows that with 6.8 times the audience demand of the average show in Germany, "Primal" is in high demand. The fact that only 8.6% of all TV shows have this level of demand signals its potential value to a platform. The data also shows that compared to its demand of 6.2 times the average over the last 90 days, demand for this show has been increasing recently, making it even more valuable for platforms.
Distribution Strategy
The demand data around "Primal" also provides valuable insights on its global performance. As the show achieves outstanding audience demand across all platforms worldwide, its good travelability metric highlights the show's potential to perform well outside of its native country. Its high longevity score indicates that the show is holding up well over time, while outstanding momentum aligns with data that indicates a recent rise in audience demand. Circled back to its travelability, the demand data shows that "Primal" is a show with potential to perform well in different regions, with the demand in Germany at 37% of that of the t United States alone. This points to potential opportunities for the show's distribution in new markets.
Programming Decisions
With audience demand for "Primal" experiencing a spike in late February 2024 in Germany, TV executives can make the decision to prioritize the show to ensure that they are giving their viewers the content they are most interested in. The demand data shows that the show is ranking at the higher percentile of the drama genre, i.e., higher than 98.3% of all drama titles in Germany, and this is a pointer to its potential to perform well as a drama-driven show. Additionally, with insights on the shows that satisfy the fans of "Primal" ("Family Guy", "House Of The Dragon", "Ted Lasso", "The Simpsons" etc.), programmers could discover new ways of packing the right content to their audience more efficiently.
Acquisition Decisions
Armed with the demand data on the show, "Primal," TV executives can make more informed decisions relating to IP valuations and acquisitions. By looking at the 1-year rolling basis data on the title, executives could discover insight on how the show is growing in popularity. For example, the show's peak demand in the last 30 days was 7.9 times the average, compared with 9.5 times in the last one year. Its average demand on a rolling year basis was 6.0 times the average title, compared to 6.8 times the title average in the last 30 days, indicating growth in the show's popularity in a shorter period.
In conclusion, the demand data around "Primal," collected and analyzed by Parrot Analytics, can help TV executives across different areas of the entertainment industry make more informed decisions around content valuation, acquisition, distribution, and programming. With this data, TV executives can better identify industry trends, understand current audience needs and behavior, and respond in the most efficient manner.
