As an entertainment executive, you are responsible for making decisions on content acquisitions, programming, and distribution. Demand data can support you in making more informed decisions that are backed by data. For instance, our analysis of "Primal" in Germany sheds some light on how demand data can help executives.
Firstly, demand data can be used to calculate the value of a TV series or library. Parrot Analytics content valuation is an economic valuation system that uses global content demand and supply to determine the dollar value contribution of any title, to any platform, in any region. Knowing that "Primal" has a demand that is 5.9 times the average show in Germany during the last 30 days, demand data suggests that the show is valuable to a platform.
Secondly, demand data can be used to understand the show's audience. We found that audience demand for the show has decreased in Germany by 22.8% during January. Additionally, we know that the show's top 10 global markets are the United States, Russia, France, Canada, Brazil, Germany, Ukraine, China, and the United Kingdom. These insights can help executives determine which markets to prioritize for their content distribution strategy.
Thirdly, it can inform programming and content decisions. Knowing that "Primal" has higher demand than 98.0% of all drama titles in Germany during January, demand data suggests that the drama genre is popular in the country. Additionally, demand data can help you discover other shows that "Primal" fans enjoy, such as "The Mandalorian," "Family Guy," and "The Boys." This data can support programming decisions, e.g., scheduling those shows or similar content after "Primal" on the platform.
Fourthly, demand data can highlight the potential of a show for franchise development and spin-offs. We found that the franchisability (spin-off potential) of "Primal" is good, which means that the show has potential to expand its IP into other channels. This can indicate a potential future monetization opportunity for the production company owning "Primal".
Lastly, demand data can support the acquisition decision-making process. Knowing that "Primal" is outperforming the demand of the average TV show (1x) in each of the top 10 markets where it is most in-demand, can indicate that the show is a worthy acquisition. Additionally, knowing that audience demand for "Primal" has increased by 22.9% in the last 30 days compared to the last year can also indicate that the show is gaining popularity among audiences.
In conclusion, demand data is a valuable tool for entertainment executives looking to make informed content, acquisition, or programming decisions. By analyzing the demand for a show like "Primal" in Germany, executives can better understand their audience, the value of their content, and the potential for that content to expand into new channels, markets, or genres.
