Demand data has become an essential tool for entertainment executives in making content, acquisition, distribution, and programming decisions. Parrot Analytics utilizes global audience demand data to provide a comprehensive understanding of the appeal of a TV series and its potential value proposition for different platforms and networks. The Great British Bake Off offers an excellent case study to understand how demand data can be used by entertainment industry professionals to enhance their decision-making process.
Content Valuation:
Using demand data, the Parrot Analytics content valuation system can provide insight into how much a title is worth to any platform, in any region. By analyzing audience demand data for The Great British Bake Off, we can determine that the show has 8.6 times the audience demand of an average TV show in Germany and has reached a peak rank of #163. The demand for this show has been decreasing in Germany by 44.7% during January. Demand data helps platforms to understand the potential return on investment for licensing or producing a specific title.
Travelability and Reach:
Demand data also enables entertainment executives to understand how portable a show is across different markets. In this case, The Great British Bake Off has a travelability score of good and has outstanding demand across the top ten global markets, including the United Kingdom, United States, Canada, Netherlands, Australia, Sweden, China, France, and Romania. By interpreting this data, executives can establish the potential success of a show in different regions and decide whether it's worth investing in global expansion.
Momentum and Longevity:
The momentum score measures the pace of growth of a show's demand over time, while the longevity score evaluates how well audience demand is sustained over time. In this case, The Great British Bake Off has outstanding scores in both the momentum and longevity, indicating that the show's popularity has consistently grown over time and is still relevant in January 2024.
Franchisability:
Using demand data, entertainment executives can assess a show's spin-off potential. In this case, The Great British Bake Off has a good franchisability score, suggesting it is likely that a successful spin-off or franchise could be created based on the original series.
Programming, Acquisition, and Distribution Decisions:
Demand data is an invaluable tool in assisting platforms, networks, talent agencies, production companies, and content distributors in making programming and acquisition decisions. By understanding the audience appeal of a show, executives can make informed decisions on which titles to invest in, which performers or brands to partner with, and which release strategies or pricing models to employ.
In conclusion, the audience demand data for The Great British Bake Off demonstrates how entertainment executives can benefit from utilizing data to make informed decisions on programming, acquisition, and distribution decisions. Demand data provides an understanding of the potential return on investment, the portability of a show across different markets, the location of high levels of audience demand, the pace of its growth, how well maintained audience demand is over time, and the spin-off potential of a show. The Great British Bake Off is a show that has consistently delivered strong audience demand across multiple global regions. By using demand data, entertainment professionals can efficiently mitigate risks and make informed decisions to maximize return on investment across the entire value chain.
