Demand data can provide crucial insights for entertainment executives when making informed content, acquisition, distribution, and programming decisions. For instance, consider "The Great North," a TV show that aired in Germany in February 2024.
Firstly, content valuation can leverage demand data to answer several questions like "How much is my series worth?" and "How can you estimate cannibalization of audiences if a title is available on multiple services?" In the case of "The Great North," the show had 2.7 times the audience demand of the average show in Germany over the last 30 days. This indicates that the show has good demand. This information can be used to determine how much the show is worth, and whether it should be acquired for distribution on a particular platform.
By examining the show's rank (#392) and percentile (94.6th) in the comedy genre in Germany, entertainment executives can determine the show’s popularity in the country and how it compares to other shows in the same genre. For instance, since the show ranks higher than 94.6% of all comedy titles in Germany, executives can know that the show has higher potential in the German market.
Furthermore, executives may use the information on audience demand to determine the show's momentum, longevity, franchisability, and reach. By finding out that its momentum and travelability are good, but its franchisability and longevity are ok and poor, respectively, executives can make informed programming decisions. For example, they can decide to increase marketing efforts to sustain the show’s demand in Germany or other regions.
Also, demand data helps entertainment executives understand the show's global performance and how it compares to other shows in the same market. For instance, comparing its audience demand in Germany to its country of origin, the United States, executives can determine how well it performs in different locations. By analyzing the top 10 global markets where the show is in demand, executives can determine which regions to focus on when promoting the show and the tropes that resonate with those audiences.
Moreover, demand data can be used by entertainment executives for decisions concerning subscriber acquisition and retention. For instance, executives might use the data to determine which titles to acquire or produce, promotional strategies to retain current subscribers, and which titles will attract new subscribers to their service.
Finally, demand data can power discovery and recommendation strategies. For instance, executives can analyze how fans of "The Great North" relate to other shows and content, such as "Star Wars: The Bad Batch" and "The Simpsons," and then use that information to recommend other similar content to subscribers.
In conclusion, understanding audience demand data is crucial for entertainment executives in making informed programming, acquisition, distribution, and content decisions. By leveraging this demand data and interpreting it correctly, they can make better-informed decisions that translate to higher subscriber growth and lower churn rates and bolster the value of their content over time.
