Demand data is a powerful tool that can help entertainment executives make more informed decisions concerning content, acquisition, programming, and distribution. Using the example of "The Resident" TV series, we explore some of the benefits that demand data can offer to TV executives.
Content Valuation: Demand data offers a reliable economic valuation system for any title, series, or library, enabling TV executives to quantify the marginal revenue contribution of a TV show to any platform, assess a TV series' ability to drive subscriptions, and evaluate the value of exclusivity, among others. Parrot Analytics content valuation system reveals the dollar value contribution of any title and its relevance to any platform in any region, allowing TV executives to make informed investment decisions.
Travelability and Global Expansion: Understanding the travelability of a TV show, which quantifies its international demand relative to its home market, is essential for global expansion. Measuring the demand for "The Resident" in Germany against the United States, which is its origin market, reveals that it has a 46% demand rate in Germany, which quantifies how well overseas audiences receive the show. Other top markets for this show include France, Australia, Brazil, the United Kingdom, South Africa, Canada, and China.
Programming Decisions: Understanding a TV series' momentum, reach, and longevity, as well as its audience taste clusters, can offer insights that inform programming decisions. For instance, the momentum of "The Resident" is outstanding, and its reach is also noteworthy since it ranks in the 96.8th percentile for drama shows in Germany, indicating the type and number of people showing interest in the show. The viewers' clustering analysis provides a detailed overview of the audience's preferred genres, helping TV executives create programming that appeals to specific niche audiences.
Acquisition Decisions: Demand data enables executives to measure not only their series' performance but also its performance relative to other titles available on the market. This data can help executives decide what aspects of existing content resonates the most with fans, Projecting potential ROI concerning new content acquisitions, and assessing how much a content library is worth to a streaming platform over time.
Distribution and Franchise Decisions: Demand data enables determination of the most suitable regions to distribute TV content, assessing the value of spin-offs or franchises, and making supply and demand decisions. For instance, knowing that demand for a specific show has increased in a particular market can help executives decide whether or not to expand the show to that region.
In conclusion, demand data enables entertainment executives to make informed content, acquisition, distribution, and programming decisions. Using demand data for "The Resident" in the German market, we can see how it outperforms the average TV show in terms of popularity, the type of audiences attracted to it, its travelability, and its franchise potential, among others. Television executives working across platforms, television networks, studios, content distributors, and production companies can utilize these insights provided by demand data to optimize their efforts and make informed business decisions.
