TV executives at OTT platforms and other entertainment companies can use demand data to make more informed content decisions. By analyzing the audience demand for a show, execs can quantify how effective a particular title is at engaging audiences. Let's take "The Winchesters" as an example of how demand data can offer insights for content valuation, acquisition, distribution and programming decisions.
Firstly, the show exhibits outstanding audience demand in Germany, where it is 8.3 times higher than the average TV show. This indicates that "The Winchesters" has high commercial value to any platform it would be distributed on, making it a strategic asset. Execs can use demand data to optimize their release strategy and pricing for the show, ensuring that it reaches the right audience at the right time.
Demand data also informs content valuation, allowing TV executives to calculate the return on investment and the exact value a specific title will bring to their platform. Based on the audience demand data for "The Winchesters", content distributors can better evaluate the show's potential value on any platform in any region. The high-ranking in the drama genre in Germany, coupled with the show's high demand, make it a must-have title for pay TV networks, linear networks and SVO platforms in Germany.
In addition, by examining the top 10 global markets where the show is most in-demand, TV executives can deduce which countries or regions to acquire or produce content for. Plus, by analyzing audience data, they can assess how well content will travel internationally. In the case of "The Winchesters", it exhibits good travelability rating and uniform high performances across various international markets.
Moreover, TV executives can also use demand data for programming decisions. By analyzing this data, they can determine which titles should be acquired for the library to keep current audiences happy and which to add to attract new subscribers. While "The Winchesters" has decreased in its rank by 15 spots during January in Germany, the show's momentum or pace of growth remains exceptional, making it a good candidate to retain and grow audiences of an SVOD platform or traditional linear TV network in Germany.
Finally, demand data is also useful for franchise spin-offs or maximizing the monetization potential of existing titles. "The Winchesters" exhibits good franchisability or spin-off potential, which executives can capitalize on by exploring other ancillary content. By examining the affiliated shows that draw similar audiences, executives can understand the types of spin-offs fans may be interested in.
In conclusion, "The Winchesters" is an excellent example of how data-driven insights can help TV executives at any entertainment company make informed content decisions. By leveraging demand data to inform both content valuation, distribution, acquisition and programming decisions; content distributors can ensure maximum ROI while audiences obtain the content they want and at the right time.
