If you are an entertainment executive, you may wonder if investing in the production, distribution, or acquisition of “True Blood” is a wise decision. Using demand data available through Parrot Analytics, we can better analyze the performance of “True Blood” to help with those decisions.
Firstly, content valuation relies on demand data to help determine the dollar value contribution of content, through assessing the show's ROI and its ability to drive subscriptions and mitigate churn. We can utilize demand data to inform us on the value of the series to a platform or network in any region. Demand data can show how much of a series' value is reliant on a specific star, and how an exclusive release strategy will be more advantageous in capturing more demand.
Secondly, "True Blood" is currently performing well in Germany with 3.5 times the audience demand of the average title in the country over the last 30 days. The show has higher demand than 96.6% of all drama titles in Germany, indicating strong interest in this genre. Further, the show has a global reach, ranking at the 96.6th percentile in the drama genre. Its momentum is likewise exceptional, up 31.9% in demand in late December in Germany, and exceptional in terms of longevity and reach.
Thirdly, examining the show's global performance reveals that the U.S. is the top market for "True Blood" with outstanding audience demand of 7.4x. Additionally, the show outperforms the average TV show in each of its top 10 global markets. Understanding where a show is in high demand can influence distribution and marketing decisions around the world.
Lastly, this show's metadata might be useful when programming decisions are made. For instance, knowing the show had 7 seasons with 80 episodes may inform its long-term value as a content asset.
Based on this analysis, it would appear that “True Blood” may be a valuable investment for those in the entertainment industry. If you are considering financing or airing a series, the demand data for “True Blood” shows the potential for strong audience engagement and can give you insights into the franchise potential of different titles and IPs.
