Using demand data to make informed content decisions is essential for entertainment executives. Looking at the example of "Yeni Gelin " in Germany during the month of December 2023, we can see how demand data can inform content valuation, programming decisions, and distribution decisions.
Firstly, we can see that "Yeni Gelin " has 2.8 times the audience demand of the average show in Germany, and only 8.6% of all TV shows have this level of demand. This information is crucial for content valuation, as it allows executives to determine the dollar value contribution of the show to their platform. Furthermore, seeing that demand for the show has been increasing recently indicates that this show could be a strategic asset for a streaming platform.
Secondly, using demand data to inform programming decisions can help executives determine which titles should be acquired or produced. In the case of "Yeni Gelin " in Germany, we can see that the demand for the show has decreased by 10.3% during December, but there was a demand spike in mid-December. This information can inform decisions about scheduling or promotion of the show in Germany.
Thirdly, demand data can inform distribution decisions, especially in terms of scalability and travelability. Looking at the Parrot Pulse for "Yeni Gelin ", we see that the show's travelability and worldwide audience demand across all platforms is okay, indicating that the show has potential for global expansion. However, we also see that the demand for the show in Germany was only 17% of the demand in its country of origin, Turkey, indicating that the show may not perform as well in other international markets.
Lastly, using demand data to inform distribution and programming decisions can help executives make decisions to retain subscribers or grow their audience. Executives can look at the top 10 global markets where "Yeni Gelin " is most in-demand over the last 30 days, and use this information to determine where the show should be distributed and promoted. For example, Turkey is "Yeni Gelin "'s number one market globally, with outstanding audience demand of 6.7x. This information can be used to inform decisions about marketing and distribution in Turkey to ensure that the show continues to perform well and retain subscribers in that market.
In conclusion, demand data is a crucial tool for entertainment executives, and looking at the example of "Yeni Gelin " in Germany demonstrates how this data can be used to make informed content, programming, distribution, and retention decisions. The demand data can also be used to determine the dollar value contribution of any title, to any platform, in any region, making content valuation possible.
