The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to make informed decisions when it comes to content acquisition, distribution, and programming. The good news is that demand data can provide valuable insights that can help to inform these decisions. Let's take a closer look at how demand data relating to the show "Yeni Gelin" in Germany over the month of February 2024 can be used to make strategic decisions.
Content Valuation:
The first way in which demand data can be used to make more informed decisions is through content valuation. By analyzing demand data for a show like "Yeni Gelin," executives can determine its economic value to a platform in any region. For instance, Parrot Analytics' content valuation system can be used to find out how much the show is worth, how much its stars are driving its value, how it performs as an acquisition-driving title, its ability to mitigate churn, and much more. With "Yeni Gelin" having 2.3 times the audience demand of the average show in Germany over the last 30 days, it is clear that it has a good demand in this region and that it can be a valuable asset for any platform.
Acquisition Decisions:
Another way in which demand data can inform decisions is through content acquisition. For instance, by examining the top 10 global markets where "Yeni Gelin" is most in-demand over the last 30 days, you can find out where the show is highly popular and where it can attract more viewers. With Turkey being the show's number one market, it is the most in-demand, achieving outstanding audience demand of 5.9x. Bulgaria ranks second, followed by North Macedonia, Cyprus, Germany, Austria, Albania, Iran, and Russia. Therefore, you can use demand data to identify which countries the show has potential in and target your acquisition efforts accordingly.
Programming Decisions:
Demand data can also inform programming decisions. For instance, by comparing the performance of "Yeni Gelin" on a one-year rolling basis versus the last 30 days, you can identify important trends. With the show having higher demand in the last 30 days than its average demand over a one-year period, it indicates an increase in popularity. Therefore, executives can use this information to adjust their programming strategy accordingly and promote the show to their audience.
Distribution Decisions:
Finally, executives can use demand data to make informed distribution decisions. For instance, the Parrot Pulse for "Yeni Gelin" provides an independent measure of its global performance across six dimensions, and measures its international demand. For instance, the travelability dimension, which quantifies a show's international demand relative to its home market, indicates that "Yeni Gelin" had a demand for 13% in Germany in comparison with its home market, Turkey, which indicates that it does not have high travelability in Germany and may not be a suitable show for distribution in this market. Additionally, the reach dimension, which measures the number of people expressing demand for a show, indicates that it has poor reach. Therefore, this information can assist executives in understanding if a show will be successful in a particular market and whether it should be distributed in that market.
In conclusion, demand data can be used to inform a range of strategic decisions in the entertainment industry, from content acquisition to distribution. By looking at the demand data for a show like "Yeni Gelin" in Germany over the month of February 2024, executives can gain valuable insights and make more informed decisions that maximize the value of their content, reach new markets, and attract new subscribers.
Yeni Gelin 's travelability to Germany in the last 30 days is 8%, which means that the audience demand for Yeni Gelin is 8% of the demand in its country of origin, Turkey. Click through to another market to discover how well Yeni Gelin travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Show TV‘s Yeni Gelin is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Show TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Yeni Gelin , for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:02 p.m. PST using global demand metrics from Parrot Analytics for Yeni Gelin in Germany. We provide our partners with meaningful SVOD know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.