The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive at a TV production company, "Manifest" is an example of how demand data allows you to evaluate and optimize content production. By using Parrot Analytics data, you can assess how in-demand a show is in selected regions or globally, allowing you to target international markets that have a high potential to receive your content. For instance, you can notice from Parrot Analytics' data that "Manifest" has outstanding travelability and that demand in the UK is 13.0x, outperforming the average TV show significantly. This insight could prompt you to consider producing TV shows that focus on the UK market, but you will need to evaluate how localized the series is to the US. Furthermore, measuring the show's franchisability and reach can provide crucial intelligence in discovering which shows have additional potential for content spin-offs and franchise development.
If you are in charge of programming decisions at an OTT platform or pay TV network, demand data can help you decide which shows to acquire and how much to spend. Parrot Analytics' data allows you to calculate a TV series' ROI by identifying the dollar value contribution of any title, to any platform, in any region. With the help of demand data, you can keep track of a TV series' performance and how it drives acquisitions or mitigates churn. For instance, the data shows that "Manifest" has 9.5 times the audience demand of the average TV show in Germany over the last 30 days, which indicates that acquiring the show is well worth your investment. Additionally, examining which TV series are similarly popular to "Manifest," such as "Outlander" and "For All Mankind," can give you an idea of the type of shows your audience prefers.
If you are an executive at a studio or content distributor, demand data can help you determine the value of your content library. Parrot Analytics' content valuation system helps you calculate the baseline value of individual titles or an entire content library. As shown in the case of "Manifest," this is determined by analyzing how much a show contributes to a platform's revenue and how it affects the engagement of other titles within the platform. The data also gives you insights into the popularity of genres and shows around the world, enabling you to make informed decisions about the content you are purchasing.
Demand data can be helpful if you are working at an SVOD platform or a TV series financing company. The data enables you to quantify and compare the audience demand of different TV series, making it easier to evaluate which shows have the greatest potential returns when you're deciding on financing options. When deciding what content to produce, demand data can be helpful during concept testing, aiding in the discovery of what elements of existing content your audience prefers, alleviating financial risk and facilitating faster funding approval.
In conclusion, Parrot Analytics' demand data can provide invaluable insights for entertainment executives when making important content or distribution decisions. From discovering new target audiences to determining content valuation to optimizing production, distribution and branding strategies, demand data can help you make informed decisions. "Manifest" is but one example of the type of insight you can achieve with access to demand data.
Manifest's travelability to Germany in the last 30 days is 58%, which means that the audience demand for Manifest is 58% of the demand in its country of origin, United States. Click through to another market to discover how well Manifest travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Manifest is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Manifest, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:05 p.m. PST using analytics from Parrot Analytics for Manifest in Germany. We provide our partners with essential subscription-video-on-demand expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.