As an entertainment executive, you need to make informed decisions about the content you produce, distribute, program or acquire. Here's how demand data can help you make better decisions using the example of the TV show "Battle Creek," which aired between March and May 2015.
Demand data can tell you how popular your content is in different markets and genres. For example, "Battle Creek" had 2.2 times the audience demand of the average show in Spain over the last 30 days, indicating that the show is doing well in Spain. Spain remains "Battle Creek's" number one market globally, with good audience demand of 1.7x. Comparing this demand to shows in similar genres in the Spain market, "Battle Creek" ranks at the 96.0th percentile in the comedy genre, indicating it has higher demand than 96.0% of all comedy shows in Spain.
Demand data can also show you how well your content is performing over time. According to the Parrot Pulse for "Battle Creek," its worldwide audience demand across all platforms is okay. Although its peak demand was 3.5 times the average over the course of the year it aired, its momentum, the pace of growth, is poor. The show's longevity, measuring how well audience demand is maintained over time, is okay.
Demand data can further help you understand different aspects of your content. Franchisability, or spin-off potential, and reach, measuring the number of people expressing demand for a show, are both okay. Learning more about these metrics is important as you consider whether a show is worth a spin-off or if it's likely to attract new subscribers to your platform.
Content valuation can reveal the dollar value contribution of any title, to any platform, in any region using demand data. The popularity of "Battle Creek" in Spain can be leveraged to generate revenue for the platform as its popularity data can be used to estimate the base value of the title in the region.
Demand can also help with programming and distribution decisions. By examining the top 10 global markets where "Battle Creek" is most in-demand over the last 30 days, we find that "Battle Creek" outperforms the demand of the average TV show in each of these markets. This data suggests that the show is exportable and has the potential to be distributed in other international territories.
Finally, demand data helps with subscriber retention and acquisition. If you're looking to purchase content to keep current subscribers happy, you can examine shows like "Battle Creek." As a show whose audience demand has increased recently, it suggests its content was trending during February 2024 in Spain which is an important input data for programming decisions. If you're looking to grow your audience, you can examine shows that are popular like "Battle Creek" and consider producing similar content in a bid to attract new subscribers.
In conclusion, demand data can provide insights that help you make more informed decisions about content valuation, production, acquisitions, programming, distribution, subscriber retention and growth. Understanding the popularity and engagement of a show like "Battle Creek" in various markets and genres is crucial to making strategic decisions that will benefit your business.
