As an entertainment executive, you know that using demand data to inform your content, acquisition, distribution, and programming decisions can be critical to success. By analyzing "Carnival Row," we can see how demand data can help make more informed decisions across the board.
Firstly, using demand data for content valuation, you can determine the value of a particular show or library to a platform. By looking at the current demand for "Carnival Row," we can see that it has 4.1 times the audience demand of the average show in Spain, making it good value. We can also see that its demand has been increasing recently, indicating a positive trend.
Secondly, demand data can help you make more informed acquisition decisions. By examining the top 10 global markets where "Carnival Row" is most in-demand over the last 30 days, we can see that it outperforms the demand of the average TV show in each country. Through demand data, we can also discover the TV shows viewers are watching besides "Carnival Row" to feel the pulse of the market. This can inform what types of content to acquire or produce in the future.
Thirdly, demand data can be used to inform distribution and programming decisions. By understanding which platforms or linear networks "Carnival Row" would fit best, you can secure its success by placing it in the correct hands. You can use the data to inform the best release strategy for new content, optimize marketing campaigns, and tailor the content to match the most popular genres in your target audience.
Fourthly, demand data can be used to improve subscriber retention and acquisition. Using demand data, you can better decide which titles should be acquired to keep your current audience satisfied while also acquiring new subscribers. By analyzing taste clusters, you can understand what types of content are most popular among your current audience and focus on creating similar content.
Overall, demand data can help you more strategically approach your content, acquisition, distribution, and programming decisions. As demonstrated by analyzing "Carnival Row," it can provide meaningful insights into the value of content, audience preferences, and the performance of your content across different markets.
