As a TV executive, you are likely always asking questions about your content's true value, what types of content to acquire or produce, how to retain your current audience or acquire new subscribers, and how to optimize your marketing to ensure the greatest success. Demand data, such as that provided by Parrot Analytics, can provide you with the answers you need to make informed decisions about your content acquisition, distribution, or programming strategy.
For instance, let's examine the recent performance of "Carnival Row" in Spain during January 2024. By examining its demand, we can gain insight into the show's value, appeal, and potential longevity. We can use this information to answer some important questions that could help you make more informed decisions.
First, let's examine the content valuation and how the demand data informs it. Demand data can be essential for valuing content accurately. By analyzing demand data on a global scale, we can determine how much our content is worth and how much it would be worth to another platform or distributor. In terms of "Carnival Row," we see that it has a demand 4.2 times greater than the average show in Spain in the last 30 days. This high demand suggests that the show is valuable to the Spanish market, and it could be worth a premium to acquire or distribute it. Additionally, its demand has been increasing, which may suggest a growing audience or interest in the show.
Another question on your mind may be insight into what type of content exhibits the most opportunity to acquire or produce. By examining the audience's response to existing content, you can determine if there are certain genres or themes that are particularly popular and then focus on producing or acquiring similar content. For example, we've learned that "Carnival Row" fans also like shows like "The Witcher" and "The Wheel of Time." Knowing this information, it would be beneficial to examine producing or acquiring content within the fantasy genre.
Additionally, it's critical to determine how well a show has held up over time, such as "Carnival Row." Longevity, or how well audience demand is maintained over time, correlates with how engaged an audience is with the content over time. By examining the show's rolling average over the past year and comparing it to the last 30 days, we can tell if audience interest is growing or falling off. In the case of "Carnival Row," the average demand was good over a year, but in the last 30 days, the demand has decreased. However, the increase in peak demand could suggest a resurgence of interest in the show.
Finally, let's consider the role of demand in pre-release marketing and determining the optimal release strategy and pricing. You can use demand data to discern the popularity of the show, measure its success, and determine the best approach to launch it. By analyzing how demand changes over time, you can optimize the show's schedule to harness maximum interest and evaluate the show's distribution strategy to identify the best platform or network for distribution.
By analyzing "Carnival Row's" demand in Spain, we discover incredible insights to help TV executives make informed decisions about their content strategy. By examining demand and other metrics, we can determine value, identify opportunities to acquire or produce content that appeals to our audience, determine when to release a new show, and how to best optimize the marketing efforts for a particular title.
