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Using Demand Data to Make Better Content Decisions: A Case Study of 'Como Dice El Dicho'

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Parrot Analytics Insights - December 2023

If you're an entertainment executive looking to make more informed decisions about content acquisition, distribution, and programming, demand data can be a valuable tool. In the case of "Como Dice El Dicho," let's take a look at some of the questions demand data can help us answer:

- Content valuation: How much is this series worth, and how much of its value is being driven by demand for the show or specific stars?
By using demand data, we can see that "Como Dice El Dicho" has 8.4 times the audience demand of the average show in Spain over the last 30 days, making it a highly valuable asset. However, we can also see that its demand has been decreasing recently, which may affect its overall value.

- Programming decisions: How well is this show performing compared to others in its genre, and are there any factors affecting its audience demand?
Based on demand data, we know that "Como Dice El Dicho" ranks at the 99.1th percentile in the comedy genre, indicating that it has higher demand than 99.1% of all comedy titles in Spain. However, we can also see that its audience demand has decreased by 2.3% in Spain in December. By examining other factors such as the show's recent season profiles and its overall momentum, we can determine if there are any outside factors affecting its demand.

- Content acquisition: How popular is this show in different markets around the world?
Demand data can help us determine which markets are most in-demand for "Como Dice El Dicho." For instance, we can see that Mexico is the show's number one market with outstanding audience demand of 13.8x. By examining how well the show performs globally, we can determine the best way to market and distribute it in different regions.

- Distribution decisions: How well will this show perform in different regions around the world?
Demand data can also help us determine how well "Como Dice El Dicho" will perform in different regions, or if there is any opportunity for the content to be adapted to perform better in those regions. Using the show's travelability metric, we can see that it has a poor ability to travel beyond its home market in Mexico.

Overall, demand data is a valuable tool for entertainment executives looking to make more informed decisions about content acquisition, distribution, and programming. By using demand data to determine the value of content, evaluate performance, and predict success in different regions, executives can make more informed decisions that lead to better business outcomes.

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