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Making Informed Content Decisions with Demand Data: Analyzing the Success of 'Como Dice El Dicho' in Spain

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Parrot Analytics Insights - February 2024

As an entertainment executive, the demand data for "Como Dice El Dicho" from Parrot Analytics can provide significant insight into making informed programming decisions.

Content Valuation:
Demand data allows executives to estimate the value of exclusivity, which can help with programming and acquisition decisions. In this case, "Como Dice El Dicho" has 10.3 times the audience demand of the average show in Spain over the past 30 days, a clear indicator of its high value.

Acquisition Decisions:
Parrot Analytics content valuation system allows executives to calculate the ROI of a specific title for a given platform. Executives can use data to determine the economic value of this show to their platform, and whether it is worth investing in its acquisition rights. In this case, "Como Dice El Dicho" has increased in popularity over time, with its demand increasing to 9.1 times the average over the last 90 days. Executives can use this data to make informed acquisition decisions.

Programming Decisions:
Demand data helps executives determine the popularity of different genres, enabling optimization of content for success. "Como Dice El Dicho" ranks at the 99.4th percentile in the comedy genre in Spain in February, an indication of its popularity. Analyzing the audience demand for the show in individual markets can help executives decide on programming choices that will be most successful in those regions. Additionally, executives can use demand data to make programming decisions for their own SVOD service or linear network.

Distribution Decisions:
Through analyzing the top 10 global markets where "Como Dice El Dicho" is most in demand, executives can make more informed distribution decisions. The show has outstanding demand in Mexico, which is its strongest market globally. Executives can use demand data to identify which countries should be targeted for distribution of this show.

In conclusion, demand data plays an important role in strategic decision-making for entertainment executives. Parrot Analytics' demand data for "Como Dice El Dicho" can help with content valuation, acquisition, programming, and distribution decisions.

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