As entertainment executives making decisions about content, acquisition, distribution or programming, it is critical to be informed by key data points that provide relevant insights. Using Dexter as an example and leveraging Parrot Analytics' demand data on TV shows in Spain in February 2024, there are several actionable insights to acquire.
Firstly, "Dexter" has 4.5 times more audience demand than the average show in Spain over the last 30 days. This high demand implies that "Dexter" would be an excellent acquisition and should be prioritized, especially since only 8.6% of TV shows have reached this level of popularity. Moreover, the ongoing upward trend in demand, as shown by its increased popularity, indicates that the show could gradually increase in value, making it even more lucrative for acquisition.
Secondly, understanding audience ratings and rankings on the platform is crucial. "Dexter" achieved the peak rank of #350 in Spain and moved up by 264 spots during February in Spain, which signifies that it was a highly-watched show. It is also important to note the show's percentile placement, as "Dexter" ranks at 97.6th percentile in the drama genre in Spain, indicating that it has higher demand than 97.6% of all drama titles in Spain. It portrays the kind of content that people in Spain love to watch, and that could play to a linear or pay TV network.
Thirdly, understanding viewers' interest in the show helps to identify similar shows that could potentially perform well. There are 10 other shows that fans of "Dexter" also like in Spain, and knowing the demographic characteristics they share can provide insight into what makes "Dexter" popular.
Fourthly, longevity and momentum in demand could be indicators of how the show's value may increase or decline over time. "Dexter" has exceptional longevity, indicating that audience demand is sustained over time, and its momentum or the pace of growth is likewise outstanding. Further, the fact that the show is considered highly franchisable and has a significant reach makes it an excellent value proposition for distribution globally.
Finally, acquisition costs and content valuation can be used to gauge a show's potential revenue streams on a platform. Parrot Analytics' content valuation system, powered by global content demand and supply, quantifies content's value in terms of its popularity and engagement, which makes it easier to calculate expected returns on investment for any show. With "Dexter," the Parrot Pulse analytics indicates that the show is an outstanding performer in Spain and is highly franchisable, making it an excellent acquisition or distribution decision that may boost subscriber retention.
