As an entertainment executive, you may have to make several decisions regarding content acquisition, production, and distribution. Demand data can be a powerful tool to help you make informed decisions. Let's use the example of "Doc McStuffins" to illustrate how demand data can be used to make informed content decisions.
Content Valuation:
Content valuation involves quantifying the value of a specific title, a content library, or an entire streaming service. Demand data can be used to establish the dollar value contribution of any title to any platform in any region. For instance, for "Doc McStuffins," the demand for the show in Spain has been increasing recently, with demand spiking in late December 2023. The show even achieved a peak rank of #614 in Spain during the month. By tracking such metrics, executives can determine the value of a show to a platform, which can inform decisions on content acquisition or licensing.
Programming Decisions:
When making programming decisions, it's crucial to consider audience demand in a genre or region. In December 2023, "Doc McStuffins" ranked at the 97.2th percentile in the family genre in Spain, indicating that it had higher demand than 97.2% of all family titles in the country. By examining "Doc McStuffins" demand data alongside data for similar shows, such as "Peppa Pig", "The Adventures Of Rocky And Bullwinkle," and "The Loud House," executives can make informed decisions about programming schedules. For example, they can see what days and times audiences are most likely to engage with this kind of content and optimize their programming accordingly.
Content Acquisition and Distribution:
When deciding which content to acquire or distribute, demand data can be used to identify trends and opportunities in a particular market. For instance, demand for "Doc McStuffins" was good in Ireland, Italy, Mexico, Panama, Paraguay, Uruguay, Venezuela, and other global markets. This shows that there is demand for family content in these regions, which can inform decisions on content acquisition or distribution partnerships. By using demand data, executives can determine which titles are most likely to attract new subscribers to their SVOD service or appeal to the current audience.
Franchisability:
Besides informing content valuation, demand data can also help executives identify spin-off potential. For "Doc McStuffins," it's evident that its franchisability is good, indicating that there is potential for spin-off content. By examining the show's audience demand across different markets, executives can determine how much global appeal it has and allocate funds accordingly to maximize future content investments.
In conclusion, demand data is a powerful tool that entertainment executives can use to make more informed content decisions. By leveraging demand data, executives can make programming decisions, acquire or distribute content, and value content based on its audience demand. "Doc McStuffins" provides an excellent example of how demand data can be used to inform content decisions, and executives in the entertainment industry should consider utilizing such data to stay ahead of the trend and make more informed decisions.
