As a TV executive, there are many ways in which you can use demand data to make more informed content, acquisition, distribution, or programming decisions. For example, content valuation can now rely on demand data as it provides an economic valuation of content based on global content demand and supply. Through analyzing the demand data for "El Embarcadero (The Pier)" in Spain for the month of October 2023, we can see how the analysis can be used to make decisions related to content, acquisition, distribution, or programming.
One way you can use demand data for this show is by understanding the audience's response to it. You can determine how much to spend on content, the dollar value contribution for any title, and estimate the return on investment for a specific title for any given platform. For example, the outstanding demand for "El Embarcadero (The Pier)" at 9.7 times the audience demand of the average show in Spain over the last 30 days shows the dollar value contribution of this title to any platform that acquires it. Furthermore, the increasing demand over the last 90 days in Spain indicates that it has become more popular over time, making it an attractive acquisition or exclusive licensing opportunity.
You can also use demand data to determine which platform to target for distribution of the content. In this case, "El Embarcadero (The Pier)" is highly demanded in the romance genre, and it is ranked at the 99.6th percentile in Spain. Therefore, to maximize its global performance, it would make sense to target other markets with high demand in the romance genre. To this end, analyzing the top 10 global markets where the show is in demand can provide insights into which markets to target and which platforms to work with.
You can also use the data to improve your programming strategy by understanding audience behavior. For example, this data tells us that the demand for "El Embarcadero (The Pier)" spiked in mid-October 2023 in Spain, meaning that any marketing campaign surrounding the show should be centered around that time to maximize its effectiveness. Audience growth for the show has also increased in Spain by 12.2% during the same period. Knowing this allows you to understand viewer preferences, which can inform your programming decisions on titles to acquire or produce.
To summarize, demand data can be used in many ways to inform your decision-making process as a TV executive. By analyzing the demand data for "El Embarcadero (The Pier)" in Spain for the month of October 2023, you can determine the dollar value contribution of this title, decide which platform to target for its distribution, and understand viewer preferences, leading to more informed decisions on content, acquisition, distribution, or programming.
