As an entertainment executive, understanding audience demand is crucial when making content, acquisition, distribution, or programming decisions. Demand data can be used to inform strategic decisions and provide insights into the performance of TV shows. When it comes to content valuation, demand data is an essential factor and can answer questions like how much value a title brings to a platform or how a series drives engagement across the catalog.
Using "El Embarcadero (The Pier)" in Spain as an example, we can see that this show has outstanding demand, with 10.2 times the audience demand of the average TV show in Spain in December 2023. As an Executive Producer, Programming Director or Head of Programming, this information can help you understand just how valuable this show is to your platform as its demand is exceptional in Spain. Demand data can help you calculate the ROI a specific title will bring to any given platform and assess a TV series' ability to drive subscriptions and reduce churn.
Additionally, examining the top 10 global markets where "El Embarcadero (The Pier)" is most in-demand over the last 30 days can provide insight into where your platform should target content distribution. In this case, Spain is "El Embarcadero (The Pier)"'s number one market globally, followed by Luxembourg. Moreover, understanding the show's travelability, longevity, momentum, franchiseability, and reach can also inform international content investment decisions.
Demand data can even provide insights into audience tastes, helping you to tailor content to your target audience. As an entertainment executive, you can use demand data to develop a deeper understanding of your current audience, discover new opportunity markets, optimize your marketing campaign ahead of premiere, uncover under-monetized titles, and improve subscriber acquisition and retention rates.
In summary, demand data is a valuable resource for entertainment executives. It can be used to inform decision-making concerning content valuation, acquisition, distribution, and programming. By tracking audience demand data and analysing it in conjunction with industry knowledge and trends, entertainment executives can make more informed decisions, increase the value of their content, and improve their platform's performance.
