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Maximizing Opportunities: Using Demand Data to Make Informed Content & Acquisition Decisions

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Parrot Analytics Insights - January 2024

If you are an entertainment executive in charge of programming decisions for a children's TV channel or streaming platform, the audience demand for "El Payaso Plim Plim: Un Héroe Del Corazón" in Spain in January 2024 shows that the show has outstanding demand which is increasing, and could be a valuable addition to your content library. The peak audience demand for the show in the last 30 days was 14.6 times the average demand for TV shows in Spain, which is 2.7% of all TV shows. These figures indicate that the show has captured the attention of a large portion of the audience and is resonating with them.

If you are a TV series financing company, the fact that "El Payaso Plim Plim: Un Héroe Del Corazón" has outstanding franchisability (spin-off potential) and travelability (international demand), according to the Parrot Pulse, could make it an attractive investment for you. Moreover, since the demand for the show has been maintaining its momentum and longevity over time, it also indicates that there is less risk in investing in this show.

If you are in charge of content acquisition for a streaming platform or a linear network, knowing that "El Payaso Plim Plim: Un Héroe Del Corazón" is ranking at the 99.8th percentile in the comedy genre in Spain, with higher demand than 99.8% of all comedy titles, could inform your decision-making process. Understanding what other shows fans of "El Payaso Plim Plim: Un Héroe Del Corazón" also like could help you identify similar shows that could perform well for your platform or network.

If you are an entertainment talent agent, you could help your clients by knowing the taste clusters of the "El Payaso Plim Plim: Un Héroe Del Corazón" audience and finding work opportunities based on this audience insight. You could also use the demand data to select talent that could potentially star in future spin-offs or franchises of the show.

Finally, if you are working for a content distributor, the demand data could inform you about the value of the show in different markets. For example, the show has outstanding demand in Argentina, its country of origin, and in other Latin American countries like Mexico, Paraguay, Peru, Ecuador, Brazil, Chile, Venezuela, and Panama. Knowing the show's travelability and the top-countries driving its global demand could help you expand the distribution of the show in new territories and support its global expansion. Content valuation could be determined by assessing the dollar value contribution of the show to your platform, factoring in its travelability and overall audience demand.

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