Using the example of "Erkenci Kuş" in Spain, we can demonstrate how demand data can be used to help entertainment executives make more informed content decisions. Firstly, content valuation based on demand data can reveal the dollar value contribution of any title to any platform in any region. TV executives can use this to determine how much to spend on content, estimate cannibalization of audiences if a title is available on multiple services, assess the value of exclusivity and calculate the ROI a specific title can bring to any given platform. For "Erkenci Kuş" in Spain, the demand data suggests that it has outstanding audience demand, which can be used to justify investment in this title.
Additionally, demand enables valuing IP globally, so executives can use this insight to understand what content is most popular in their market or on a global scale. In the case of "Erkenci Kuş," we can see that it has higher demand than 99.6% of all romance titles in Spain, indicating that it is a popular show within the genre.
Demand data also provides insights into what type(s) of content exhibit opportunities to acquire or produce. By examining the top 10 global markets where "Erkenci Kuş" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show in each of these markets, indicating that there may be opportunities to produce similar content that resonates with audiences in those markets.
Furthermore, we can use demand data to inform programming decisions that cater to audience preferences and optimize engagement. Demand data powers affinity analysis, which can reveal the best talent or brand to partner with to expand an audience and identify TV shows that can help acquire or retain subscribers. By understanding which titles resonate most with audiences, TV executives can make more informed programming decisions and optimize engagement.
Lastly, demand data can inform distribution decisions, particularly in terms of franchise and spin-off potential. In the case of "Erkenci Kuş," its franchisability is good, indicating that the brand can be further monetized through spin-offs or franchises. By using demand data in combination with other factors, such as market trends and financial considerations, TV executives can make more informed distribution decisions that maximize returns on investment.
In summary, demand data can provide valuable insights into content valuation, global IP performance, production opportunities, programming decisions, and distribution potential. "Erkenci Kuş" in Spain serves as a great example of how these insights can be used to make more informed decisions that benefit both TV executives and their audiences.
