As an entertainment executive, you understand that making informed content, acquisition, distribution, and programming decisions is vital to stay ahead of the competition. Demand data can help in decision-making processes by providing insights on what audiences want and how much they want it. Using the example of "Erkenci Kuş," we can understand how demand data can inform content decisions.
Firstly, content valuation is crucial in understanding how much a title is worth and how much it can contribute to a platform's revenue. Demand data reveals the dollar value contribution of any title, to any platform, in any region. Thus, content valuation can determine how much to spend on content and how to allocate funds to ensure maximum ROI.
Secondly, demand data can inform acquisition decisions and help understand which type of content exhibits opportunities for acquisition. For instance, demand data can reveal which genres are resonating with the local audience and help the platform select the right content for acquisition.
Thirdly, programming decisions can benefit from demand data by showing the popularity of a TV show relative to the market average, and the show's popularity in any other market in the world. This allows a TV executive to make informed decisions around programming that appeal to the target market and attract new subscribers.
Fourthly, distribution decisions can be made by utilizing demand data to map local white spaces and get insights on which platforms to target for the distribution of content. Demand data can also help studios and content distributors map the international viability of a TV series and determine where it should be sold in the world.
Lastly, understanding the franchise potential of a TV series is paramount in creating spin-offs or monetizing IP to further increase revenue. Demand data through metrics like longevity, momentum, and reach, provides insights on a show's potential for spin-offs or franchising.
In conclusion, demand data provides valuable insights that can inform content, acquisition, distribution, and programming decisions. As an entertainment executive, understanding the demands of audiences can help in allocating resources, setting content strategy, and developing franchises. By leveraging demand data, entertainment executives can make informed decisions to stay ahead of the competition and maximize revenue.
