As an entertainment executive, understanding audience demand for a TV series is crucial for making informed decisions about content acquisition, distribution, and programming. Using the example of "Family Secrets" in Spain, we can see how Parrot Analytics' demand data can be used to inform these decisions.
Firstly, we can use demand data to value the show and determine how much it is worth to a platform. "Family Secrets" has 4.3 times the audience demand of the average show in Spain, meaning it is in the top 8.6% of all TV shows in the market. By calculating the dollar value contribution of the show, platforms can determine how much it is worth to their service and make informed decisions about acquisition and pricing.
We can also use demand data to assess the show's ability to drive subscriptions and mitigate user churn. By examining audience demand for the show over time, we can see if it is keeping viewers engaged and attracting new subscribers to the platform. According to the data for "Family Secrets", there has been a decrease in demand for the show during December which may lead to loss of viewers for a platform hosting it.
Next, we can use demand data to make decisions about content development and production. By analyzing fan affinity and demand for shows similar to "Family Secrets", talent agencies and production companies can make informed choices about which projects to pursue and which have the potential to be successful with a particular audience.
Furthermore, by examining the travelability of "Family Secrets", or its global demand relative to demand in its home market, we can determine which markets and territories are best suited for distributing the show. For "Family Secrets", the data suggests significant demand in Turkey, Cyprus, Germany, the United States, Albania, North Macedonia, Bulgaria, and Brazil, which gives distribution companies an idea of where to focus their efforts.
Finally, using demand data to inform programming decisions can optimize the release strategy for a show, leading to increased audience engagement. In the case of "Family Secrets", demand for the show spiked in late December 2023 in Spain, which might be an indication to the platform that the show should be promoted around that time in subsequent years.
In conclusion, Parrot Analytics' demand data provides entertainment industry executives with a wealth of valuable information, ranging from content valuation to audience engagement, all of which can be used to make more informed decisions around content acquisition, production, distribution, and programming.
