In today's media landscape, entertainment executives need to make informed content decisions that resonate with their audience. They must answer crucial questions like which TV series to produce, acquire or distribute, how to price their content, what kind of content their audience likes, which platform to target, how to grow their audience, and so on. In this regard, audience demand data can help entertainment executives make strategic decisions. Specifically, let's take a look at how demand data related to "Family Secrets" in February 2024 in Spain can guide content decision-making process.
Firstly, demand data can help estimate the value of the IP, enabling content valuation. Spanish executives can leverage Parrot Analytics demand data to assess how much "Family Secrets" is worth to their platform locally and globally. The demand data can reveal the dollar value contribution of the title to their platform in Spain and help inform decisions about pricing, distribution, and acquisition. For instance, given "Family Secrets" achieved the peak rank of #199 in Spain, executives can evaluate how much to spend on this type of content.
Secondly, demand data can help executives understand how well the content is performing and how it is driving engagement across the rest of the catalog. For example, "Family Secrets" had 5.2 times the audience demand of the average show in Spain over the last 30 days, indicating good demand. Additionally, the show's momentum (the pace of growth) is outstanding, suggesting it is gaining more traction in Spain. Content creators can leverage demand data to optimize their upcoming production for success, benefiting both the content creators and the platform.
Thirdly, content executives can monitor their audience's taste and decide what content to acquire or produce. The Spanish executives can analyze the top 10 global markets where "Family Secrets" is most in-demand over the last 30 days to find out what type(s) of content have the potential to exhibit an opportunity to acquire or produce. Additionally, demand data allows executives to understand what genres are resonating most with their current audience and what genres they should focus on to attract new subscribers to their SVOD service.
Fourthly, demand data can inform executives about subscriber acquisition and retention. Executives can leverage demand data to find out which titles they should buy to grow their audience. They can also determine which titles would help them keep their current audience happy. For instance, demand for "Family Secrets" has been increasing recently, so executives can use this knowledge to acquire the show and create a marketing campaign around it to attract new subscribers.
Finally, demand data allows executives to understand the different dimensions of a TV show's global performance, such as its audience demand, travelability, longevity, momentum, franchisability, reach, among others. These dimensions can help inform content acquisition, programming and distribution strategies. For instance, "Family Secrets" has good momentum, implying an outstanding pace of growth. Also, the show outperforms the demand of the average TV show in each of the top 10 global markets it is in demand, such as Turkey and Cyprus, where it has outstanding audience demand. Spanish executives can leverage these insights to select the platform(s) where the content fits best and optimize its performance in those markets.
In conclusion, executives can use Parrot Analytics demand data to help them make informed content decisions that resonate with their audience. They can use demand data to estimate the value of the content, understand how well it is performing, monitor the audience's taste, understand which titles would help them acquire or retain subscribers, and assess a TV show's global performance. Ultimately, using audience demand data can help executives create a winning strategy in today's fiercely competitive media landscape.
