As an entertainment executive, you can use the demand data of 'Fear The Walking Dead' provided by Parrot Analytics to make informed content decisions, acquisition decisions and programming decisions.
Content valuation is mainly based on the demand for a specific title. In this context, demand data helps to assess the value of exclusivity for a given platform and estimates the value contributed by a specific title in various regions. By using demand data, you can determine how much to spend on content and assess the TV series' ability to drive subscriptions and reduce churn. In the case of 'Fear The Walking Dead,' you can use the data to determine its economic value on your platform and the expected future value of its content library.
The analysis shows that in Spain, 'Fear the Walking Dead' has been outstanding in the drama genre over the last 30 days. Its audience demand is 9.2 times higher than the average show, which indicates that this show is highly popular among Spanish viewers. It ranks #51 in Spain, and its demand has been increasing in recent days. You can use these demand metrics to make informed content decisions regarding the acquisition of future seasons or spin-offs for this show in Spain, particularly since it has a 42.1% increase in demand during October.
Regarding acquisition decisions, you can use demand data to compare your streamer's performance with that of competitors in the markets where you operate and their audience's preference for the shows. "Fear The Walking Dead" had the highest audience demand in the US, and the show has performed exceptionally outstanding in all other top 10 global markets, indicating a high chance of success in those markets. You can use this data to determine which market has higher demand potential for your shows or assess potential markets where you may currently be underperforming compared to your competitors.
Regarding programming decisions, you can use demand data to optimize release strategy and pricing decisions. The demand for "Fear The Walking Dead" in Spain spiked in late October, which suggests that an optimal and well-planned release strategy can lead to a significant increase in the demand for a show. Moreover, you can use demand data to understand your content strengths and weaknesses, learn about your current audience's taste clusters, and recommend relevant titles based on their preferences to increase engagement on your platform.
In conclusion, demand data can help make informed decisions regarding content, acquisitions, programming, and distribution. In this context, "Fear The Walking Dead" serves as a great example of how high demand can positively influence content decisions, given the immense popularity of the show in various regions around the world.
