The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive in the entertainment industry, you need to make strategic decisions about content acquisition, production, distribution or programming, which requires you to understand audience demand for content. Parrot Analytics provides a solution that enables you to use demand data to make informed decisions.
Let's take the case of "Fear The Walking Dead" to illustrate how demand data can be used in content valuation, distribution, programming decisions, and more. With 11.6 times the audience demand of the average show in Spain over the last 30 days, this show has outstanding demand. The Parrot Pulse for "Fear The Walking Dead" shows that its worldwide audience demand across all platforms is outstanding while its travelability is exceptional. These measures suggest that "Fear The Walking Dead" is a valuable asset to any platform looking to expand outside of the United States. Therefore, content valuation systems based on demand data can reveal "Fear The Walking Dead's" dollar value to any platform, making it easier for executives to determine the value and worthiness of acquisition deals.
In addition, the show's high demand in Spain can provide useful information about programming, acquisition, and distribution decisions in Spain. For instance, when evaluating a title for distribution, the regional audience demand is a crucial factor; the demand data for "Fear The Walking Dead" in Spain shows that only 2.7% of all TV shows match its level of demand, which indicates that it is an attractive acquisition target for any platform in Spain.
Moreover, Parrot Analytics data can help with programming decisions, such as scheduling and release strategy for the show. The spike in demand during late March can be attributed to a particular event, social media buzz, or any other factor that boosted interest in the show. Knowing the reason for the spike would help executives schedule the show strategically, as well as allocate marketing resources effectively. Parrot Analytics data also shows that during March, audience demand for the show increased by 0.5% in Spain, indicating an upward trend or consistency in demand, which can inform programming and marketing decisions.
Content valuation systems based on demand data can also help determine what type of content will resonate with audiences in a specific country. For example, comparing the performance of "Fear The Walking Dead" in Spain to other countries where it's being broadcast can provide insight into the show's potential performance in other markets in terms of audience acceptance, engagement, and conversion to subscribers. In this case, the show's position in the global market indicates its popularity among audiences globally, and that "Fear The Walking Dead" is a valuable asset in other markets besides the United States. The show ranked second in Brazil, and its demand in other markets, such as the United Kingdom, Bulgaria, Australia, Canada, Netherlands, Germany, and Romania, is also exceptional, as revealed by the Parrot Pulse. Knowing which markets to target for distribution of the show, and which ones to prioritize using demand data, can give a platform a competitive advantage over rivals.
In conclusion, demand data can be leveraged in content acquisition, production, distribution, and programming decisions. Parrot Analytics content valuation systems can use the data to estimate the ROI a specific title will bring for any given platform. It can also help assess a TV series' ability to drive subscriptions and mitigate churn. Additionally, demand data can inform content creators about user preferences, enabling optimal release strategy, and effective marketing campaigns that can help reduce costs and maximize revenues. Ultimately, leveraging audience demand insights can help entertainment executives make informed decisions about content selection, creation, and distribution, leading to the creation of compelling content for viewers that grow audience engagement and maximizes the content value.
Fear The Walking Dead's travelability to Spain in the last 30 days is 60%, which means that the audience demand for Fear The Walking Dead is 60% of the demand in its country of origin, United States. Click through to another market to discover how well Fear The Walking Dead travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular AMC‘s Fear The Walking Dead is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AMC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Fear The Walking Dead, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Apocalyptic Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2 p.m. PST using global tv demand metrics from Parrot Analytics for Fear The Walking Dead in Spain. We provide our partners with far-reaching TV capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.