The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive in Canada or any other region and seeking to make informed content decisions, the detailed analysis of "Fear The Walking Dead" during August 2023 provides a host of valuable insights.
One key takeaway from the analysis is the show's exceptional demand across all platforms, both globally and in Canada, relative to other drama titles in the Canadian market. This superior demand of "Fear The Walking Dead" can be used to assess the show's value as IP that could be sold to another streaming platform or even used in negotiations with advertising partners. By using Parrot Analytics' content valuation system, entertainment executives could estimate the dollar value contribution of the show to the platform in Canada or any other region.
Content valuation can also help to determine how much to spend on content acquisition. For instance, entertainment executives can use demand data to answer questions like 'how much is my show worth?' and 'what is the baseline value of my title'? Ultimately, executives can use the content valuation system to calculate the ROI of a specific title for any given platform or assess the TV series' ability to drive subscriptions and mitigate churn.
Another significant benefit of demand data highlighted by the analysis is the power it provides in answering crucial questions around content acquisition and programming decisions. By utilizing demand data, executives can gain insights into which titles to acquire or produce, and which titles to feature for optimal subscriber acquisition. For instance, by understanding which shows the fans of "Fear The Walking Dead" are more likely to enjoy, entertainment executives can assess whether they should acquire or produce similar content to grow their audience.
Closely analyzing the show analytics, executives can also improve their pre-release marketing strategy by optimizing the campaign ahead of the premiere. Demand data can help to quantify the platform-specific marginal revenue contribution and how a show drives engagement across the rest of the catalog. It also enables executives to map local whitespaces in any region, improve their release strategy and pricing and uncover under-monetized titles.
Finally, the demand data of "Fear The Walking Dead" can be used to measure audience retention and acquisition, momentum, longevity, travelability, franchisability, and reach, all of which provide key performance indicators that executives can use to determine the success of their shows in any region. Ultimately, by using demand data, entertainment executives can make informed content decisions on content valuation, programming, and acquisition, and in turn, improve the success of their content offerings.
Fear The Walking Dead's travelability to Canada in the last 30 days is 54%, which means that the audience demand for Fear The Walking Dead is 54% of the demand in its country of origin, United States. Click through to another market to discover how well Fear The Walking Dead travels internationally.
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Acquire the best shows from partners such as AMC to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Fear The Walking Dead), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as AMC by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Fear The Walking Dead, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular AMC‘s Fear The Walking Dead is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Fear The Walking Dead also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AMC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Fear The Walking Dead, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Apocalyptic Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on Sept. 4, 2023, 2 p.m. PST using global tv demand metrics from Parrot Analytics for Fear The Walking Dead in Canada. We provide our partners with valuable subscription-video-on-demand expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.
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