The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is a valuable tool for entertainment executives to make more informed decisions when it comes to content acquisition, distribution, and programming. In the case of "Fear The Walking Dead" in India in March 2024, analyzing the show's audience demand data can help explain its performance in the country and provide insights for strategic decision-making.
Firstly, executives can use demand data to gauge the value of content to a platform. By utilizing Parrot Analytics content valuation system, executives can determine the value of "Fear The Walking Dead" to any platform in any region. This can help them decide how much to spend on a show, its ability to drive subscriptions or mitigate churn, and assess its return on investment.
Secondly, demand data can help executives identify the most popular shows in the market and globally. By examining the top 10 global markets where "Fear The Walking Dead" is most in-demand, executives can learn how the show is performing in other regions. For instance, the show is decreasing in popularity in India over the last 90 days despite an increase in demand in March. It is important for executives to understand how a show is resonating with audiences in different markets to make more informed content decisions.
Thirdly, executives can use demand data to optimize release strategies and pricing. With Parrot Analytics, executives can identify spikes in demand and plan for future releases accordingly. In the case of "Fear The Walking Dead" in late March 2024, there was a significant spike in demand in India. Utilizing this information, executives can launch targeted campaigns to maximize interest and attract new viewers to the show.
Fourthly, executives can capitalize on the show's franchise potential by analyzing its franchisability and spin-off potential. This can help them to determine how best to monetize the show through spin-offs or franchises. In the case of "Fear The Walking Dead," its franchisability is outstanding, revealing additional opportunities for expanding the show's universe.
Lastly, executives can use demand data to uncover new opportunities for content distribution, revenue generation, and market expansion. With insights into audience tastes, preferences and behavior, executives can identify under-monetized titles, optimize marketing campaigns, compare content against other titles available on the market, and more. By leveraging the demand data, executives can stay ahead of the competition and make more informed decisions to drive their business growth.
In conclusion, analyzing audience demand data is essential for entertainment executives to make informed decisions when it comes to content acquisition, distribution, and programming. In the case of "Fear The Walking Dead" in India in March 2024, demand data can provide valuable insights into the show's performance and franchise potential, optimize its release strategy and price, uncover new monetization and distribution opportunities, and more; all of which can drive business growth and success.
Fear The Walking Dead's travelability to India in the last 30 days is 21%, which means that the audience demand for Fear The Walking Dead is 21% of the demand in its country of origin, United States. Click through to another market to discover how well Fear The Walking Dead travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in India as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. AMC, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for India. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Fear The Walking Dead.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as India to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Fear The Walking Dead from partners like AMC.
Studios in India are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Fear The Walking Dead? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as India, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as AMC to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in India. Contact us now to leverage a return-focused selection criteria for title acquisition from AMC by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Fear The Walking Dead. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as AMC to fortify your competitive position in India. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Fear The Walking Dead), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as AMC by incorporating country-specific trend and market demand factors for all markets including India. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Fear The Walking Dead, including those that have not even been released. Appeal to your target markets, including India, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular AMC‘s Fear The Walking Dead is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AMC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Fear The Walking Dead, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Apocalyptic Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2 p.m. PST using demand metrics from Parrot Analytics for Fear The Walking Dead in India. We provide our partners with smart TV capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.