If you are an entertainment executive working in India, viewing the data on "Fear The Walking Dead" for February 2024 could provide some insights to help you make more informed acquisition, distribution, and programming decisions.
Based on the analysis, you can see that "Fear The Walking Dead" has 3.6 times the audience demand of the average show in India over the last 30 days, indicating the show is popular in India. The show is also in the 97.7th percentile in the drama genre, meaning it has higher demand than 97.7% of all drama titles in India.
You can also see that the demand for the show has been decreasing recently. Therefore, you need to decide whether to consider this show further depending on your company’s requirement.
If you are interested in disclosing "Fear The Walking Dead" in India, examining the global performance and the audience demand from other countries can be useful. The Parrot Pulse analysis shows that worldwide audience demand is outstanding, with exceptional travelability, momentum, and reach. Franchisability is also outstanding, suggesting that this show has spin-off potential. However, it is essential to note that the demand for "Fear The Walking Dead" in India was only 16% of the demand in the United States, its country of origin. This indicates that the show may not have the same level of popularity as in the US and would require a separate marketing strategy in India.
If you decide to acquire the rights to the show, you can use demand data to help program it effectively. By examining the top 10 global markets where "Fear The Walking Dead" is most in-demand over the last 30 days, you can see that the US has the highest demand, with the show achieving outstanding audience demand of 14.7x in the country. Therefore, it would be wise to promote the show in the US heavily, focusing on TV marketing, social media, or influencer collaborations.
You can also explore other popular markets for the show, including Brazil, the United Kingdom, Canada, Australia, Bulgaria, Netherlands, Russia, and Germany, where the audience demand for the show is outstanding. Based on this data, you can schedule programming time slots at the right time that will likely bring in a more significant audience.
Moreover, by looking at the show's status and previous season performance, you can use the audience demand data to evaluate the show's longevity and marketing potential and decide how much you are willing to pay for the show's rights.
In summary, by using data from Parrot Analytics, you can make more informed decisions about programmings, acquisitions, and distribution. TV executives can now use data to measure the value of content and understand the constant shifting demand for certain shows or genres. Demand data also helps content owners to make optimal business decisions based on analytics and not guesses.
