As an entertainment executive, you are constantly making strategic decisions to develop or acquire content for your platform, production company, or network. Utilizing demand data can help you make more informed decisions that maximize revenue and minimize risk. Let's explore how information from Parrot Analytics’ report on “Fringe,” a TV series, can help you.
The first question you may be asking is, how much is "Fringe" worth to my platform? By determining the global demand for the series, Parrot Analytics' content valuation system can reveal its contribution to any platform in any region. According to the report, the demand for "Fringe" in Spain for the last 30 days is 3.3 times the average demand for a TV show in Spain. Demand data can be used to estimate the ROI of a specific title, how much to spend on content, and how a series drives engagement across the content catalog.
Additionally, you may want to know how much demand for “Fringe” is driven by its stars or specific elements of the story. By analyzing the top 10 shows fans of "Fringe" are also watching, decision-makers can identify aspects of engaging content to appeal to the target audience.
You can also use demand data to inform acquisition decisions. While the demand for "Fringe" has decreased by 2.5% in Spain in January, its global performance across six dimensions, including its worldwide audience demand and outstanding travelability and franchisability, is exceptional. These metrics enable you to gauge the potential of this content in other markets and help you identify the most promising acquisition opportunities by comparing demand and other performance measures.
Moreover, you may want to know how “Fringe” performs in different markets. In the top 10 markets where "Fringe" is most in-demand, it outperforms the average TV show in each of these regions, according to the Parrot Analytics report. By examining the demand distribution and the variation in peak demand across regions, you can learn about local whitespaces and the shows that are popular in those markets.
Lastly, by examining its momentum, longevity, reach, and franchisability, decision-makers can assess how well the show performed over time and whether it is likely to remain popular in the long run. For instance, although “Fringe” had a peak demand of 6.5 times the average over the course of a year, it peaked at 4.3 times the average in the last 30 days, indicating an increase in popularity. Based on this data, you can determine the value of the show's long-term performance for your platform, the audience to target, and how best to price the content.
In conclusion, demand data can be used to help you make more informed content acquisition, development, distribution, and programming decisions. Parrot Analytics' report on “Fringe” shows how demand data enables decision-makers to estimate the ROI of a specific title, identify popular aspects of content, and gauge potential acquisition opportunities. Through this analysis of “Fringe,” decision-makers can better understand their target audience's preferences and refine their business strategies to maximize revenue and minimize risk.
