As an entertainment executive, you may be interested in understanding how demand data can inform your content, acquisition, distribution, and programming decisions. The recent performance analysis of "Futurama" in Spain for the month of January 2024 offers valuable insights that you can apply in your decision-making process.
Using demand data to calculate content valuation, we see that the demand for "Futurama" stands at 10.9 times the average show in Spain over the last 30 days. This outstanding demand highlights the popularity of the show and its potential as a strategic asset for a streaming platform. You can use demand data to assess the dollar value contribution of a title to any platform in any region, which can guide you in determining how much to spend on content.
Demand data can also help you understand how popular a show is in a specific market or globally. "Futurama" is performing exceptionally well in Spain, where it achieved a peak rank of #73 and ranks at the 99.4th percentile in the comedy genre. You can use market-specific audience demand data to evaluate a show's worth and estimate its cannibalization effects on audiences if the title is available on multiple services.
Demand data can also help you make more informed decisions about supply and demand. For instance, you can use demand data to identify the most popular genres and shows in your local market and target platforms for distribution. Demand data can also inform optimal release strategy and pricing by revealing the best time and pricing range to launch a show.
To further evaluate a show's performance, you can use the Parrot Pulse, a tool that provides an independent measure of a show's global performance across six dimensions. The Parrot Pulse shows that "Futurama" has an outstanding audience demand across all platforms and exceptional momentum concerning its pace of growth. The show also has outstanding franchisability, which quantifies a show's spin-off potential and its reach in terms of the number of people expressing demand for a show.
In conclusion, demand data can be a valuable tool in your decision-making process as an entertainment executive. By analyzing demand data, you can understand the popularity and worth of a specific title, evaluate its global performance, inform your supply and demand decisions, and optimize your release strategy and pricing. "Futurama" is an excellent example of how demand data can help you make more informed decisions about content, acquisition, distribution, and programming.
