As an entertainment executive, demand data can help you make more informed content, acquisition, distribution, and programming decisions. Parrot Analytics provides insights into audience demand across global markets to help with strategic decision making. Let's look at the analysis of "Gabby's Dollhouse" in Spain during December 2023 to understand how demand data can be used.
One of the key benefits of using demand data is content valuation. Parrot Analytics' content valuation system uses demand data to reveal the dollar value contribution of any title to any platform in any region. By using demand data, you can estimate the value of exclusivity, how much of a series' value is being driven by demand for one of its stars, cannibalization of audiences if a title is available on multiple services, and a series' ability to drive subscriptions.
"Gabby's Dollhouse" achieved 4.4 times the audience demand of the average show in Spain over the last 30 days, indicating good demand. Compared to its average demand over the last 90 days, demand for this show has been increasing recently. It moved up in rank by 263 spots during December in Spain, and its demand increased in Spain by 29.7% during the month. By analyzing other shows that fans of "Gabby's Dollhouse" also like, you can identify programming trends and make informed content decisions.
The Parrot Pulse for "Gabby's Dollhouse" provides an independent measure of its global performance across six dimensions, including travelability, which quantifies a show's international demand relative to its home market. "Gabby's Dollhouse" had good travelability, with demand in Spain at 27% of the demand in its country of origin, the United States. You can use this information to help make more informed acquisition and distribution decisions across global markets.
Demand data can also help with pre-release marketing decisions. By understanding the show's momentum, you can optimize your marketing campaign ahead of its premiere. In the case of "Gabby's Dollhouse," its momentum was outstanding, indicating a strong pace of growth.
Finally, demand data can be used to identify opportunities to monetize IP. By examining the top 10 global markets where "Gabby's Dollhouse" is most in-demand over the last 30 days, you can identify which markets provide the best opportunities for monetizing IP through spin-offs or franchises. Additionally, by analyzing the longevity of a show's demand, you can make informed decisions about catalog content acquisition to increase engagement and retain customers.
In conclusion, demand data can provide valuable insights to help entertainment executives make more informed decisions across many areas of the business. Parrot Analytics content valuation system uses global content demand and supply to reveal the dollar value contribution of any title, to any platform, in any region, providing a powerful tool for content valuation.
