The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Gabby's Dollhouse is an interesting case study in how demand data can inform a content executive's decision-making process to make acquisition, programming, and content valuation decisions. Demand data helps content executives make informed decisions with regards to what TV shows they should pick up, how they should schedule their programming, and how much each show is worth to their platform.
Firstly, content valuation can help TV executives understand the monetary value of Gabby's Dollhouse and how they should allocate resources to it to maximize their return on investment. Using Parrot Analytics's content valuation system, executives can estimate how much the show's value contribution is to their platform compared to other titles in any given region or market. Demand data can also help executives estimate Gabby's Dollhouse's ability to drive subscriptions, retain current audiences, and mitigate churn, which further informs their acquisition decisions.
Secondly, examining Gabby's Dollhouse's performance in different regions and markets reveals demographic and genre preferences that can help executives make informed decisions on the content they should produce and acquire. The global audience demand and Travelability of Gabby's Dollhouse are good, making the show's premise travelable and in-demand internationally. Demographic patterns that emerge from the analysis may show executives which geographic region or market should be targeted for distribution of the show.
Thirdly, demand data helps TV executives with programming decisions. Demographic and genre patterns reveal what audiences in each market are into, and therefore which genres should be focused on to attract new subscribers to their SVOD service. A TV executive can use demand data to optimize the release strategy and pricing of Gabby's Dollhouse in each market by keeping track of its demand trends.
Lastly, the show's momentum can help executives understand the effectiveness of their marketing campaign around a show and compare its pre or post-premiere performance against other shows. Furthermore, demand trends from a show can identify under-monetized titles or new opportunity markets for content distribution.
In summary, Gabby's Dollhouse's demand data analysis provides entertainment executives with valuable insights into how to make content acquisition, programming, distribution, and content valuation decisions. By leveraging Parrot Analytics's demand data, TV executives can increase their potential for success in how they acquire, program, and distribute their content to better engage and monetize their audiences. By analyzing the examples of Gabby's Dollhouse's demand data, entertainment executives have the tools to make more informed decisions that can be both artistically successful and profitable.
Gabby's Dollhouse's travelability to Spain in the last 30 days is 22%, which means that the audience demand for Gabby's Dollhouse is 22% of the demand in its country of origin, United States. Click through to another market to discover how well Gabby's Dollhouse travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Gabby's Dollhouse is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Gabby's Dollhouse, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:04 p.m. PST using television demand datasets from Parrot Analytics for Gabby's Dollhouse in Spain. We provide our partners with far-reaching entertainment industry competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.