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How Demand Data Empowers Entertainment Executives to Make Informed Content Decisions: A Case Study of Galinha Pintadinha

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Parrot Analytics Insights - December 2023

If you are an entertainment executive, you can use demand data to make informed content decisions. For instance, you can use demand data to make acquisition decisions, distribution decisions, and programming decisions.

Let us use the "Galinha Pintadinha" example to illustrate how demand data can help you. With 10.9 times the audience demand of the average show in Spain over the last 30 days, it is evident that demand for "Galinha Pintadinha" is outstanding. As an entertainment executive, you can use this data to assess the show's content valuation and negotiate for better terms.

Audience demand data can also help you make more informed programming decisions. In the case of "Galinha Pintadinha," we can examine the top 10 global markets to find its most in-demand markets. Knowing this information can guide you on where to allocate marketing resources and how to optimize its release strategy.

Demand data can also help with distribution decisions. You can use audience demand data to identify the platforms that would be ideal for a particular show. This knowledge would help you in acquiring the rights to the content.

Finally, using demand data, entertainment executives can make informed acquisition decisions. If, for example, there was a similar show to "Galinha Pintadinha" that had demand levels like "GalinhaPintadinha," then this information could be used as leverage for licensing negotiations.

Therefore, demand data is a crucial tool that can be used by entertainment executives to make more informed content, acquisition, distribution, and programming decisions.

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