As an entertainment executive, understanding the current demand for a particular TV show in a specific region can be critical while making content decisions. Using the example of "Harrow" for the month of December 2023 in Spain, we can explore how demand data can be used to make more informed content, acquisition, or distribution decisions. Parrot Analytics' content valuation system is based on demand data, which can effectively determine the dollar value contribution of any title, to any platform, and in any region.
Firstly, demand data helps to determine how much a TV show is worth. In the case of "Harrow," the show has 3.3 times the audience demand of the average show in Spain over the last 30 days, indicating good demand. The show's increasing demand over the past 30 days suggests its growing popularity and therefore increasing the value of the content. The show's peak rank of #408 in Spain and moving up 141 spots in December show that the audience demand for this show in this particular region is high.
In addition to this, the demand data also helps to understand the audience taste clusters and the type of content that resonates with them. The information on the top ten global markets where "Harrow" is most in demand over the last 30 days indicates that the show achieves good audience demand in Spain, the number one market globally followed by Australia. This data helps decision-makers understand markets that require focus in terms of content production or acquisition.
Demand data also helps to assess the global appeal and travelability of the show. In the case of "Harrow," its travelability is okay, and it received 130% of demand in its country of origin, Australia, in Spain. By measuring the show's international demand relative to its home market, it becomes easy to assess its global potential.
Demand data is also used to assess the performance of a show over time, including its longevity, momentum, franchisability, and reach. For "Harrow," its longevity and momentum are good, indicating that the show has maintained its audience engagement over time, and the pace of growth is impressive. Its franchisability is okay, which could lead to potential franchise monetization opportunities in the future. Its reach is good, which means the show appeals to a diverse range of audience demographics and is capable of attracting new subscribers to a given platform.
Lastly, demand data can be used to optimize the release strategy and pricing. Studying the demand spikes in late December 2023 for Spain can inform a higher price point, while the list of similar titles, as seen by the other shows loved by Harrow's fans, can suggest an ideal release date for maximum audience reach.
In conclusion, demand data is an essential tool for entertainment executives to make more informed and strategic decisions while producing and distributing content. Based on the analysis of the "Harrow" TV series' audience demand in December 2023 in Spain, decision-makers can use demand data to assess the value of the content in a particular region, analyze audience taste clusters, assess travelability, assess performance over time, and optimize the content release strategy to maximize audience reach. With Parrot Analytics' content valuation system based on demand data, entertainment executives can make more informed decisions that can lead to greater success for their platform or network.
