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What is Demand? Why Demand? Industry Products Insights
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Parrot Analytics Insights - October 2023

As an entertainment executive working in the TV industry, you need to make informed decisions about content acquisition, production, and distribution. This is where demand data comes into play. It provides an unbiased measure of what viewers really want to watch, and this data can inform your strategic decisions.

Let's look at a real-world example of how to leverage demand data with "Juego De Niños". As we can see, this program ranked at #115 during October in Spain, and it has been increasing in popularity over the last 30 days, with 8.2 times the audience demand of the average show in Spain, indicating outstanding demand. Additionally, it has higher demand than 99.7% of all game-show titles in Spain, indicating robust popularity within the genre.

To better understand the potential longevity of the show, we can compare its performance on a rolling year basis with the last 30 days. We can see that whilst the show peaked at 12.4 times the average over the course of the entire year, it peaked at 10.4 times the average in the last 30 days - an increase of 16.4%.

When examining the top 10 global markets where "Juego De Niños" is most in-demand, it is clear that Spain is its number one market globally, with outstanding audience demand 1.4x in Spain. The show outperforms the demand of the average TV show in each of the markets listed, albeit at a moderate level.

The Parrot Pulse for "Juego De Niños" indicates that the show's travelability is poor, meaning its international demand is not as strong as it may be in Spain. Additionally, its momentum, or recent pace of growth, is poor, but its general reach, reflecting the number of people expressing demand for a show, is good. This Pulse analysis can help inform decisions around distribution and marketing decisions for the TV show, ensuring that the show is being seen by the right audience on different platforms to maximize its potential reach.

Demand data for a show like "Juego De Niños" can also help with decisions about content acquisition, testing, and investment. If you are thinking of investing in a new game-show project, the high-demand level of this program suggests audiences may be receptive to this genre, and investment in this space may be justified.

Additionally, data on the top-performing TV shows within its fandom, such as "House Of The Dragon", "What We Do In The Shadows", and "Ted Lasso", can help you to make more informed decisions about content acquisition and production that will appeal to "Juego De Niños" fans.

In summary, by leveraging demand data around a show like "Juego De Niños", entertainment executives can make more informed content acquisition decisions, distribution decisions, and programming decisions. This data can also inform creative and budgetary decisions around content testing, investment, and marketing campaigns, to maximize a show's reach and potential value to a platform or network.

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