Are you an entertainment executive looking for actionable insights to make data-driven decisions that will help you to maximize the performance of your TV content portfolio in Spain? Look no further than Parrot Analytics' demand data! In this article, we will explore how you can use the demand data for "Kiralık Aşk" in Spain for the month of January 2024 to inform strategic decision-making across key areas, including content valuation, acquisition, distribution, and programming.
Content Valuation:
Parrot Analytics' content valuation system puts the power of content valuation in your hands, using demand data to provide you with a clear understanding of how much your content is worth, generating insights into how your series is performing compared to others in its genre and identifying its audience demands. By using Parrot Analytics' content valuation system, you'll be able to determine the true worth of your TV series and what drives audiences to it. Looking at the 4.2 times audience demand for "Kiralık Aşk" compared to the average TV show in Spain, you can see that the show is doing well, and by comparing its demand over time, you can see if a show's popularity is decreasing or increasing. In this case, the show's demand has been decreasing, but it's still doing better than most TV shows in the market.
Acquisition, Distribution, and Programming:
When it comes to acquisition, distribution, and programming strategies, demand is an excellent indicator of how well a show will perform in a given market. Using the demand data for "Kiralık Aşk" in Spain for January 2024, you can see that the show outperforms the demand of the average TV show (1x) in each of the other 9 top markets where it is most in-demand globally too. With high audience demand, it's an excellent option to consider for acquisition or distribution plans in Spain. The travelability, which measures a show's international demand relative to its home market is good, further suggesting its suitability for acquisition in other international markets as well. The similarity of fans of this show to those of other popular shows such as "House Of The Dragon" and its exceeding audience demand for romance genre titles make "Kiralık Aşk" a great option to consider as part of a programming strategy.
Marketing:
When it comes to marketing decisions, understanding the demand trend for a show is a critical component in optimizing your marketing campaign. Looking at the Parrot Pulse for "Kiralık Aşk," it's clear that its momentum, the pace of growth, is good, and it has been growing more popular in the past few months. With an increase in popularity and demand trends that spike during late January 2024 in Spain, the window for higher revenue is opening, and it would be worth considering an intensive marketing campaign to take advantage of this.
Subscriber Acquisition and Retention:
To retain your audience and attract new subscribers to your platform, you need to understand what keeps viewers engaged and what type of content they prefer. By using demand data, you will be able to identify preferred genres, demographic trends, and spot potential white spaces. When it comes to "Kiralık Aşk," looking at how its demand has been decreasing in Spain by 6.5% in January, it would be worth considering using the show as part of a retention strategy rather than a growth strategy. Fans of the show could be targeted with additional content that is similar in style, while broader content could be used when it comes to growth.
In conclusion, the demand data for "Kiralık Aşk" in Spain for January 2024 provides a wealth of insights that an entertainment executive can use to optimize strategic decisions across areas such as content valuation, acquisition, distribution, programming, marketing, subscriber acquisition and retention. By leveraging Parrot Analytics' demand data and content valuation system, you'll be able to get a clear understanding of how well a TV show is performing across different markets and leverage insights into what is driving audience demand, helping to drive future success.
