As an entertainment executive, you can use demand data to inform your content and acquisition decisions. Take, for instance, the popular Spanish drama "La Reina Del Sur," which had a demand that was 5.0 times higher than the average show in Spain this past December. Parrot Analytics' content valuation system shows that this level of demand contributes to a significant dollar value for this TV series.
By examining the show's demand data, you can determine what makes it so popular and find similar shows that audiences may enjoy. For example, Parrot Analytics' findings show that "La Reina Del Sur" performed exceptionally well in Spain, where it outperformed the demand of the average TV show by 2.6 times. The show also outperformed the average TV show demand across globally, making it an attractive title for content acquisition.
Furthermore, from the analysis of the demand data, you can determine the show's overall performance by examining different dimensions such as endurance, franchise potential, reach, and momentum. It appears that "La Reina Del Sur" has good longevity, indicating that audience demand has been maintained over time. In contrast, its momentum has been poor recently, suggesting that the show's audience growth may have slowed down. However, the content's travelability and reach are okay, showing that audiences all around the world enjoy it.
With these and other pieces of information, you can make critical programming and distribution decisions. You can use the data to optimize content release strategies and ensure that the shows you offer align with audience interests, which will help strengthen your platform's viewer base. Additionally, you can make informed monetization plans based on both the show's current and potential demand values.
In summary, demand data provides you with insights about content performance, making your content strategy more data-driven and leading to better content valuation estimates. Combining demand data with other relevant data sets, such as marketing spend and subscriber growth, enables a more accurate valuation of any title and creates better opportunities for your platform to attract, engage, and retain subscribers.
