As an entertainment executive, Parrot Analytics' demand data can assist you in determining how much to spend on content, assessing the value of content libraries, and estimating the cannibalization of audiences if a title is available on multiple services. By studying demand data for "La Reina Del Sur" during January 2024, we can use this data to make informative content decisions.
One of the ways demand data can assist is to determine the value of a title. For instance, with 5.7 times the demand of the average show in Spain over the last 30 days, and higher demand than 98.3% of all drama titles in Spain, "La Reina Del Sur" shows good demand figures, making it a valuable acquisition option.
Additionally, studying top audience demand markets for a show can assist with market-entry decisions. For example, we find that "La Reina Del Sur" outperforms the demand of the average TV show in each of its top 10 global markets. In Spain, the show's top market, it had 5.6 times the audience demand, with similarly good demand in other Latin American territories including Mexico, Venezuela, United States, Colombia, and Peru.
Demand also provides insight into audience engagement and highlights opportunities to retain or acquire subscribers. With the demand for "La Reina Del Sur" increasing recently, executives could consider capitalizing on this uptick by release content related to this title. Moreover, the demand data highlights other shows that "La Reina Del Sur" fans are watching. By analyzing such show, executives can identify an opportunity for content marketing and retention strategies, such as suggesting similar shows to watch.
By examining the Parrot Pulse for "La Reina Del Sur," executives can consider global performance relative to the six dimensions across all platforms. For example, travelability, which measures international demand compared to domestic demand, shows that "La Reina Del Sur" has okay demand, however, the franchisability score is poor, hovering around the spin-off potential.
Furthermore, the performance history of a title is another useful way to use demand data. By comparing demand data, executives can monitor a title’s popularity and make informed content decisions based on whether demand is increasing or decreasing. For "La Reina Del Sur," the data reveals a 13.3% increase in demand over the last 30 days and an increase in its popularity made it 5.7 times the title average during this period.
In conclusion, by utilizing demand data, entertainment executives can make informed content decisions, from acquisition to programming. Decision-making is enhanced by the granular, real-time data that allows executives to assess audience demand, determine how much spending is warranted on content, determine opportunities in the market, provide cinephile the content they want to see and uncover under-monitized content. With this information, executives can take a more data-led approach to content decision-making.
