Entertainment executives, whether working at a TV series financing company, content distributor, or any other organization in the industry, can benefit significantly from the insights that demand data provides. For instance, with regards to content valuation, demand data can help executives make informed decisions regarding how much to spend on specific content. One such example is "La Resistencia," a Spanish TV talk show that has exceptional audience demand data for the month of October 2023. Here's how this data can impact decision-making processes for different industry players:
1. OTT Platform and SVOD Platform: With audience demand for "La Resistencia" growing in Spain for the last 30 days, these platforms can consider acquiring the show, especially since it ranks high above the average TV show, thus helping in subscriber acquisition and retention.
2. Entertainment Talent Agency: This agency can suggest "La Resistencia" to other markets based on its global performance. With a performance above the average TV show in each of the top 10 global markets where it's most in-demand, the agency can target markets like Chile and Venezuela, where demand is okay, to explore new opportunities.
3. TV Production Company and Studio: With "La Resistencia" trending in Spain, these companies can consider collaborating with the show's producer, El Terrat, and air this talk show on their channels, which will help increase audience engagement, and consequently add value to their content valuation.
4. Linear Network and Pay TV Network: With demand data highlighting the outstanding performance of "La Resistencia" on #0 of Movistar+, these networks can initiate talks with Movistar+ to determine if it's possible to air the talk show on their channels. Since "La Resistencia" ranks high above the average TV show, the network can expect to attract new viewers and distributors.
5. Content Distributor: Demand data can inform distribution decisions. Since "La Resistencia" has a high rank in Spain, content distributors can pitch the show to international networks or streaming platforms in regions where it has above the average audience demand like Chile, Venezuela, and the US.
Demand data can also answer questions that are crucial for strategic decision making. For instance, executives might be interested in knowing how the show is performing in the very competitive comedy genre. With "La Resistencia" performing better than 99.4% of all comedy titles in Spain during October, this data assures them that the show is an excellent choice to add more value to their content catalog.
Finally, the audience demand for "La Resistencia" provides valuable insights into the show's performance across six dimensions. These dimensions are travelability, longevity, momentum, franchisability, and reach. Industry players can use these metrics to understand how their content is performing across various dimensions, make informed decisions about their content strategies, and, ultimately, grow their business.
