As an entertainment executive looking to make more informed content decisions, demand data provides crucial insights that can guide key decisions around content valuation, acquisition, distribution, and programming. The recent analysis of “Light As A Feather” in Spain reveals how Parrot Analytics' demand data can be leveraged to make strategic decisions.
Content Valuation: The demand data for "Light As A Feather" provides insights into the show's economic value. The system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. The analysis of the show's demand in Spain indicates that it has 4.8 times the audience demand of the average show in Spain over the last 30 days, a good indication that the show has high value compared to its peers. Additionally, its 97.8th percentile rank in the drama genre implies that "Light As A Feather" has higher demand than 97.8% of all drama titles in Spain, thus increasing its value.
Programming Decisions: The insights that come from the spike in demand seen for "Light As A Feather" in Spain, the decline in demand over the month, and its peak rank at #381 indicate how well the show is performing in Spain and what adjustments are needed to optimize its performance. Additionally, its strong Travelability score of 241% in Spain relative to its country of origin in the United States suggests that the show would have an international appeal as well. This information about the show's global appeal is useful when making programming decisions that target international audiences.
Acquisition and Distribution Decisions: The data also helps with acquisitions and distribution decisions. For instance, a studio looking for popular content to add to its library could use demand data to determine how much "Light As A Feather" is worth. The data would show the impact of the show on the value of its library and how much revenue it would bring in for the studio. Since the show's global demand is "okay" according to Parrot Pulse, its franchisability is "poor," and its reach is "good," these findings can help guide acquisition and distribution decisions.
Overall, the data helps entertainment executives understand what content resonates with their target audiences, whether for content valuation, acquisition, distribution, or programming. By examining demand data, executives can get a better understanding of the economic and strategic value of a TV series like "Light As A Feather" and use it as a guide to making better decisions.
