The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, gaining insights from audience demand data can be a crucial factor in making informed content, acquisition, distribution, and programming decisions. In the case of "Light As A Feather," analyzing its demand data for Spain in March 2024 provides valuable insights that can help content creators, distributors, and platforms propel their titles forward.
One way that demand data can inform these decisions is through content valuation. Parrot Analytics' content valuation system can determine a title's dollar value contribution to any platform in any region, thereby enabling executives to make sound decisions about content. With "Light As A Feather," it's evident that its demand level is good with 4.6 times the audience demand for the average show in Spain over the past 30 days. Suppose a platform intends to acquire this title. In that case, the platform can use Parrot Analytics' demand data to assess its potential value and make strategic decisions about content.
Demand data can also enable the evaluation of titles' travelability, which measures the global demand of a TV show compared to its domestic market. Although "Light As A Feather" demonstrates poor travelability, its increased demand in Spain indicates potential for expansion into other countries. Content creators, distributors, and platforms can leverage this data to identify untapped markets and capitalize on opportunities to expand the global reach of the show.
Demand data helps with other key decisions as well. Analyzing the show's audience demand in Spain, we see that demand spiked in late March 2024. Thus, a programming decision in Spain can involve triaging early, high-demand access to "Light As A Feather" for specific audiences, promoting it aggressively in a bid to capitalize on its momentum.
Demand data also enables evaluation of audience taste clusters. Other popular shows that audiences in Spain also like are revealed to be "The Morcambe & Wise Show", "Barry (2018)", "Louis Theroux: Forbidden America", "Room 104", "Sistas," and other titles. For a talent agency considering representation opportunities for actors in any of these shows or production companies looking to develop projects that match audience preferences, these insights from demand data could be invaluable.
Additionally, analyzing global market data for "Light As A Feather" reveals its demand performance in the top ten markets, with Spain ranking as its #1 market globally. Other markets with good demand for the show include the United States, France, and China, giving platforms and distributors a clear idea of where to focus their efforts to capitalize on the show's popularity.
In conclusion, Parrot Analytics' demand data provides a wealth of information for making informed decisions about content creation, distribution, and programming. By leveraging demand data, entertainment executives can determine a title's value, potential markets, audience preferences, and even optimize pre-release marketing strategies. All these insights give companies in the entertainment space a competitive edge in a crowded marketplace.
Light As A Feather's travelability to Spain in the last 30 days is 356%, which means that the audience demand for Light As A Feather is 356% of the demand in its country of origin, United States. Click through to another market to discover how well Light As A Feather travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s Light As A Feather is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Light As A Feather, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:03 p.m. PST using television demand metrics from Parrot Analytics for Light As A Feather in Spain. We provide our partners with comprehensive television series know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.