Content valuation uses demand data to answer various questions, such as how much a series is worth, what is the baseline value of a title and how much of a series’ value is being driven by demand for its stars. In December 2023, "PAW Patrol" had 26.3 times the audience demand of the average show in Spain over the last 30 days, indicating exceptional demand that transcends the comedy genre, in which the show ranks at the 100.0th percentile.
Using demand data, TV executives can determine how much to spend on content. Based on Parrot Analytics' content valuation system, the dollar value contribution of any title, to any platform, in any region can be revealed. Using demand data, executives can also assess a TV series' ability to drive subscriptions and mitigate churn of existing customers. Therefore, executives can make more informed content, acquisition, or distribution decisions.
Demand data also powers Parrot Analytics content valuation system to quantify platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog. By examining the top 10 global markets where "PAW Patrol" is most in-demand over the last 30 days, we can see that this TV series outperforms the demand of the average TV show (1x) in all of these markets.
By understanding the trend of the show using a rolling year basis, which indicates the show has increased in popularity, executives can make programming decisions to ensure that appropriate time slots are provided to the show's fans. Additionally, demand data helps with subscriber acquisition and retention, informing executives which titles to buy if they want to keep their current audience happy or grow their audience.
Lastly, executives can use demand data to inform pre-release marketing, optimize their marketing campaigns ahead of the premiere date and map local whitespaces to understand what type(s) of content exhibits opportunity to acquire or produce. Overall, executives can leverage demand data to solve complex content challenges that aid in better decision-making for successful business outcomes.
