With the rapid evolution of the entertainment industry, the need for data-driven decision making has never been more important. At Parrot Analytics, we provide audience demand data to help executives in the entertainment industry make informed content, acquisition, distribution, and programming decisions. By analyzing the demand data of popular children's TV show "PAW Patrol," we can illustrate how demand data can provide critical insights.
Content Valuation: The demand for "PAW Patrol" in Spain is exceptional, with 27.4 times the audience demand of the average show over the last 30 days. This high level of demand can help determine the worth of the show, revealing its dollar value contribution to any platform and the economic value of the content.
Travelability: "PAW Patrol" has an exceptional rating in terms of worldwide audience demand across all platforms, with 81% of the demand in Canada. This insight highlights the global travelability of the show, paving the way to effective acquisition strategies that target specific international markets.
Longevity: The strong momentum of "PAW Patrol" measures how well audience demand is maintained over time, and its exceptional rating indicates the show has lasting power.
Reach: The global reach of "PAW Patrol" is outstanding, with demand outperforming the average TV show in each of the top 10 global markets where the show is the most in-demand over the last 30 days.
Franchisability: The exceptional rating for spin-off potential shows how "PAW Patrol" can successfully capitalize on franchising opportunities, indicating the potential for new revenue streams.
Programming: The analysis also reveals shows similar to "PAW Patrol" that fans love, presenting an opportunity to create content that appeals to similar tastes and preferences. Further, the spike in demand noted in January can help inform programming decisions, providing guidance on the best time of the year to promote particular shows to increase their visibility.
Competitive Benchmarking: By comparing the demand for "PAW Patrol" across different global markets and genres against the competition, it is possible to examine what works and what the audience prefers, in which region, and what genres.
Audience retention and acquisition: Understanding what types of content resonate with current audiences and drive acquisitions can help identify which shows will help retain and grow subscriber bases. In the case of "PAW Patrol," it has higher-than-average demand across diverse regions, indicating that it may have the potential to attract new subscribers across the globe.
In conclusion, demand data provides valuable insights into the TV series and helps in managing content decision-making processes. The varied usage of the data -- from content valuation and acquisition to programming decision-making -- helps content providers maximize profits, identify gaps in demand, and identify and act on opportunities for global expansion. The success of children's TV show "PAW Patrol" in Spain and beyond highlights the importance of audience demand data to make informed content decisions.
