Are you an entertainment executive looking to make more informed decision on content acquisition, programming and distribution? If so, you should be paying attention to audience demand data! In this article, we focus on "Pequeñas Coincidencias," analyzing demand data for the Spanish market in December 2023.
First off, we can get an overall perspective of the show's popularity by looking at its demand rating compared to the average show in Spain. With a 2.1 times higher audience demand than the average show and only 8.6% of shows reaching this level of demand, "Pequeñas Coincidencias" is doing well. However, its demand has been decreasing in the last 90 days.
In terms of rankings, "Pequeñas Coincidencias" peaked at #881 during December in Spain, a 93 spot improvement. The show ranks at the 97.3rd percentile in the romance genre in Spain, suggesting high demand in comparison to other romance titles in the market.
Next, we can consider the show's audience preferences and the titles that people who like "Pequeñas Coincidencias" are watching. In December, Spanish audiences who enjoyed "Pequeñas Coincidencias" also gravitated towards shows such as "Loki," "South Park," "The Expanse," and "The Big Bang Theory" among others.
We can also track the change in audience demand over time to gauge "Pequeñas Coincidencias" potential for longevity. During December, audience demand for the show increased in Spain by 21.0%, which presents a positive trend. Yet, the show's performance across the six Parrot Pulse dimensions (worldwide audience demand, travelability, longevity, momentum, franchisability, and reach) is only average.
By looking at the performance of "Pequeñas Coincidencias" on a 1-year rolling basis versus its performance in the last 30 days, the show has seen an increase in popularity, with an average demand of 2.0 times the average title in the rolling year compared to 2.1 times in the last 30 days.
Finally, we can take a closer look at the global markets where "Pequeñas Coincidencias" is in demand. It is most popular in Spain, followed by Switzerland. Overall, the show performs better than the average show (1x) in every global market where it is in demand.
This kind of demand data can inform content decisions, including acquisition, programming, and distribution. For example, given that Spain is "Pequeñas Coincidencias"'s strongest market, a distribution strategy that targets the Spanish audience could be successful. Its high demand in the romance genre could also inspire a strategy where similar romance titles are acquired or developed. Understanding audience preferences can help increase retention and attract new subscribers. In summary, utilizing demand data provides a wealth of insights that executives in the entertainment industry can use to make informed decisions.
