Entertainment executives looking to make informed content decisions or acquisition, distribution, or programming decisions can use demand data to obtain insights about their target audience's behavior. Parrot Analytics' content valuation system is an excellent tool for deriving economic value estimates from global content demand and supply. Let's break down how you can use the demand data on "Pequeñas Coincidencias" for Spain in February 2024 to make smarter decisions.
First, you can use the demand data trend to assess the value of the show. The 2.5 times demand for "Pequeñas Coincidencias" over the last 30 days is better than most TV shows. You can compare this value to that of other shows in the same genre and the country to better understand the value of the show relative to its peers.
Secondly, you can use the demand data to guide your programming and acquisition decisions. The Parrot Pulse measures "Pequeñas Coincidencias" performance on six dimensions, including worldwide audience demand, travelability, longevity, momentum, franchisability, and finally, reach. You can use these measures to ascertain how the show will perform internationally and how well its audience demand will be maintained over time. By looking at the show's top ten global markets, you can easily tell where the show is most in-demand. Based on this information, you can make data-driven decisions concerning where to broadcast the show.
Thirdly, demand data can help you identify show similarities and take better decisions on content acquisition. "Pequeñas Coincidencias", for instance, has fans of other popular shows such as "Visitors," "Rick And Morty," and "South Park". By analyzing these similarities, you can determine which content has a higher likelihood of being popular among your target audience. You can also use this information to make better advertising and marketing decisions.
Lastly, demand data can also be used to optimize a show's release strategy and pricing. By knowing when audience demand is increasing, you can schedule the show's release to take advantage of the trend. You can also estimate how much value the show could bring to the streaming platform by leveraging the information about its increasing demand.
In conclusion, demand data is a crucial resource for Entertainment executives and can be used to make more informed decisions around content valuation, content marketing, acquisition, programming, and release strategy. By utilizing Parrot Analytics content valuation system, executives can gain essential insights concerning the economic value of their content. Ultimately, this can lead to improved decision-making and better outcomes for streaming platforms, content studios, and distributors.
