As an entertainment executive, understanding audience demand is crucial for making informed content decisions that will resonate with your target audience. Using Parrot Analytics' demand data for "Power Book III: Raising Kanan," let's explore how demand data can be utilized to make more informed content, acquisition, distribution, and programming decisions.
Content Valuation:
Parrot Analytics content valuation system is based on demand data that provides an economic valuation system powered by global content demand and supply. For entertainment executives who want to understand the value of their content, Parrot Analytics' data-driven approach can reveal the dollar value contribution of any title, to any platform, in any region. Demand data enables content valuation to determine how much to spend on content and to identify the ROI of a specific title that brings growth to any given platform. Through content valuation, we can easily assess a TV series' ability to drive subscriptions and mitigate churn.
Market Opportunity Assessment:
Using Parrot Analytics' demand data with a geographical focus, TV executives can identify what types of content tend to perform well in specific regions. For example, by analyzing "Power Book III: Raising Kanan" demand data in Spain, we can see that it has performed well in the region. This information provides valuable insight into the specific Spanish audience’s preferences, which could inform decisions regarding the type of content that the local market should produce, acquire, or distribute.
Audience Retention and Acquisition:
Demand data can inform us on how well a show will appeal to the current audience on the platform and how it can serve as a magnet for attracting new subscribers. For instance, if a service was aiming to keep its current audience happy, they could look at a show like "Power Book III: Raising Kanan," which has seen an increase in its audience demand. Content with similar demand levels, such as "Power Book II: Ghost," "Snowfall," "Billions," and "Loki," can also be targeted to retain customers.
Pre-release Marketing:
Demand data can provide valuable insights into the pre-release marketing campaign's optimization strategy. Using the show "Power Book III: Raising Kanan" as an example, we can see that the demand has spiked in late December 2023. TV executives can use this information to tailor their marketing strategies and ensure the promotion of the show at the right time.
Discovery and Recommendations:
Demand data powers effective content discovery and recommendations by ensuring that the right content is discovering by the right audience. By understanding the audience's taste clusters, new titles that match the audience's preferences can be recommended.
Global Expansion:
Parrot Analytics demand data is highly effective in determining the best content for global expansion, as highlighted by the travelability score of the show. Entertainment executives can examine geographical data to identify which titles have the most global appeal and allocate funds to maximize future content investments.
Franchisability:
Demand data can help TV executives uncover opportunities to further monetize IP for their shows through spin-offs or franchises. Using "Power Book III: Raising Kanan" as an example, executives can determine if they should develop IP into franchises or create spin-offs.
In conclusion, Parrot Analytics' demand data for the show "Power Book III: Raising Kanan" provides valuable insight into the potential demand and popularity of a TV series. Entertainment executives can make more informed content decisions using demand data for content valuation, market opportunity assessment, audience retention and acquisition, pre-release marketing, discovery and recommendations, global expansion, and franchisability assessments. By leveraging demand data to drive decision-making, entertainment executives can develop and produce content that will deliver a compelling experience to their audiences.
