The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is crucial to leverage demand data to make informed decisions about content valuation, acquisition, distribution, and programming. "Power Book III: Raising Kanan" is a great example of how demand data can be used to provide valuable insights into a TV series' performance and potential.
One immediate application of demand data is content valuation. Parrot Analytics content valuation system is based on demand data and provides dollar value contribution estimates for any title, to any platform, in any region. By leveraging demand data from "Power Book III: Raising Kanan," or any other title, executives can gain insight into its worth to a platform and its potential to attract and retain viewers.
Demand data also helps executives make informed acquisition decisions. By identifying similarly popular titles like "Power Book II: Ghost", "Reacher", "Young Sheldon", "Snowfall", "The Chi", "Gen V", "True Detective", "Billions" and "Percy Jackson And The Olympians", executives can gain insight into what other content their audience may enjoy. This can help them to acquire titles that have a higher likelihood of success.
To make informed distribution decisions, executives need data on audience demand across different markets. For example, "Power Book III: Raising Kanan" has outstanding audience demand in each of the top 10 global markets where it is most in-demand. This data can help executives make strategic decisions about where to launch a TV series, which countries or regions to target, and how to optimize marketing campaigns for regional audiences.
Finally, programming decisions can also significantly benefit from demand data. By tracking the momentum, travelability, longevity, reach, and franchisability of a TV series, executives can gain insight into a show's performance and potential, as well as optimize content release strategies and pricing. In the case of "Power Book III: Raising Kanan," the show's momentum and travelability are outstanding, its longevity and reach are good, and its franchisability (spin-off potential) is also good.
In conclusion, demand data is a valuable source of insight for entertainment executives across the industry. Parrot Analytics offers a wide range of metrics that can help executives make informed decisions about content valuation, acquisition, distribution, and programming. By leveraging demand data on popular titles like "Power Book III: Raising Kanan," executives can benefit from a more comprehensive understanding of audience demand across markets, and make more informed strategic decisions.
Power Book III: Raising Kanan's travelability to Spain in the last 30 days is 48%, which means that the audience demand for Power Book III: Raising Kanan is 48% of the demand in its country of origin, United States. Click through to another market to discover how well Power Book III: Raising Kanan travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular STARZ‘s Power Book III: Raising Kanan is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for STARZ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Power Book III: Raising Kanan, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:01 p.m. PST using global demand datasets from Parrot Analytics for Power Book III: Raising Kanan in Spain. We provide our partners with deep television expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.