As an entertainment executive, you can leverage demand data to make informed decisions concerning content valuation, acquisition, distribution, and programming. For example, if you are considering acquiring "Pretty Little Liars," you can examine its demand data to determine its worth. The show has an outstanding demand in Spain, which is 10.5 times higher than the average TV show in the country over the last 30 days. From the demand data, you can assess that the show's value has been increasing recently.
You can also use demand data to make strategic programming decisions. For instance, you can determine the most popular genres in your local market and in other markets where demand is high for your content. For "Pretty Little Liars," it ranks at the 99.7th percentile in the romance genre in Spain, indicating that the show is popular in that genre in that market.
Additionally, you can use demand data to acquire or produce content that exhibits potential to garner a high demand. By studying the audience's preferences, you can determine what type(s) of content has an opportunity for acquisition or production. Moreover, if you want to grow your audience, you can study the titles that exemplify high demand and purchase them to acquire new subscribers. If you want to improve retention, you can buy titles that your audience likes and is expressing high demand.
Furthermore, you can use demand data to optimize your release strategy and pricing. By examining the peak demand of "Pretty Little Liars" over a 1-year rolling basis compared with the last 30 days, you can understand that it has become more popular, and release the show at a time when demand for it is higher. You can study its audience demographics to find out what segments of the population respond positively to it and price it accordingly.
Lastly, you can utilize demand data to uncover under-monetized content. For example, if you notice that the demand for a series like "Pretty Little Liars" is increasing in a market such as Spain, you can identify that there is potential opportunity there for distribution. You can analyze the taste clusters of particular audiences to see what types of content resonate with them and invest in producing that content to drive engagement.
Demand data enables you to know your audience better, make informed decisions concerning acquisition, distribution, content valuation, and programming decisions, among other areas of your operations. As global entertainment experts, Parrot Analytics can provide insight into a particular show's performance, such as "Pretty Little Liars," on a global scale, indicating which markets yield the highest demand for it and how it compares to other titles in its genre.
