As a TV executive, you can use demand data to inform your content decisions. Let's consider "Pretty Little Liars" as an example and see how you can use demand insights to make more informed decisions.
Content Valuation: Demand insights are key when valuing your content. Parrot Analytics' content valuation system is designed to help determine how much a title or content library is worth on a platform over time. With phenomenal demand of 9.3 times the audience demand of the average show in Spain over the last 30 days, "Pretty Little Liars" has outstanding value. The demand quality also evidences its value: audience demand for "Pretty Little Liars" has been exceptional over the entire year, with peaks of 12.6 times the average and averages of 6.6 times the average title. However, it has increased in popularity recently, with peaks of 11.9 times the average in the last 30 days.
Global Appeal: You can use demand insights to determine the global appeal of your TV series, and this is where the Parrot Pulse comes in. It is an independent measure of a show's global performance across six dimensions. For "Pretty Little Liars", the show has outstanding worldwide audience demand across all platforms, good travelability (62% of demand in the US), exceptional longevity (maintaining audience demand over time), outstanding momentum, outstanding franchisability, and exceptional reach.
Programming Decisions: Demand data can inform programming decisions, like deciding which TV shows to acquire or produce. Using the Parrot Analytics Content Demand Trends dashboard, you can see similar shows to "Pretty Little Liars," which can be evaluated to determine if they are worth producing or acquiring. In Spain, fans of "Pretty Little Liars" also like "Person of Interest," "Game of Thrones," and "The Walking Dead." You can acquire these titles or produce similar content to grow your demand.
Distribution Decisions: If you're considering distributing your TV series in other markets, demand data can help with market selection. By examining the top 10 global markets where "Pretty Little Liars" is most in-demand over the last 30 days, we find that the show outperforms the demand of the average TV show (1x) in each of these markets, indicating its potential in these markets.
Acquisition Decisions: As a TV executive, you want to acquire TV shows that attract and retain subscribers. Using Parrot Analytics' demand insights, you can estimate a TV series' ability to drive subscriptions and mitigate churn. Since "Pretty Little Liars" has good demand in Spain, it could be a strong acquisition option for anyone aiming to grow the audience in Spain.
In conclusion, using demand data to inform your content, acquisition, distribution, and programming decisions, can help executives make more informed decisions based on the audience's interest. By considering real-time data on audience demand, the cost of acquiring or producing shows can be optimized increasingly, giving you a competitive edge over others in the industry.
